Skechers Performance™ Launches the New Spring 2017 GO GOLF Footwear Collection & Debuts a New Commercial Spot at the 2017 P...
January 24 2017 - 8:45AM
Business Wire
Skechers Performance Elite Athletes Team Up for
the 2017 GO GOLF Campaign
Skechers Performance™, a division of Skechers USA, Inc.
(NYSE:SKX), will debut the first in a series of new GO GOLF
commercial spots at the 2017 PGA Merchandise Show on January 24,
2017. The new campaign stars Skechers GO GOLF’s roster of elite
athletes including Matt Kuchar, Billy Andrade, Wesley Bryan,
Russell Knox, Ashlan Ramsey, Belén Mozo and Brooke Henderson in
various comedic settings. Visitors at the PGA Show and local
Orlando residents will be able to see a sneak peek of the campaign
in a limited release commercial spot on January 24th – 27th.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170124005677/en/
Skechers GO GOLF athletes from left to
right: Russell Knox, Wesley Bryan, Matt Kuchar and Billy Andrade.
(Photo: Business Wire)
The new campaign plays off of the fun, tongue-in-cheek tone of
the previous “GO GOLF Tips with Matt Kuchar” campaign, but with
fresh, new angles and new athletes. The new GO GOLF commercials
will roll out several spots throughout 2017 in which viewers will
hear what Matt Kuchar really thinks about while gearing up for his
final putt at a Major (hint, hot dogs). They will also see a
playful argument between Belén Mozo and Brooke Henderson (comfort
vs. style) with Ashlan Ramsey refereeing. Additionally, Wesley
Bryan will make his Skechers GO GOLF commercial debut, as will
Russell Knox, as he tests out the new GO GOLF Focus in less than
favorable wind conditions.
“We’ve been eagerly anticipating the launch of our new spring
2017 GO GOLF collection and the feedback has been incredible,” said
Rick Higgins, SVP of Merchandising/Marketing, Skechers Performance.
“We’ve combined comfort with cutting-edge technology to create the
best-in-class performance footwear that golfers will enjoy wearing.
Our new marketing campaign for 2017 brought together our roster of
elite golfers to highlight the comfort and functional footwear
story and you will see from the commercial spots that we also had a
lot of fun.”
The footwear featured in the new commercial spots includes the
2017 Skechers GO GOLF Focus (a new stability shoe), the GO GOLF Pro
2, GO GOLF Elite 2 and the GO GOLF Birdie for women. All styles
have the innovative performance technologies and comfort that
Skechers Performance is known for, such as the lightweight and
responsive 5GEN midsole cushioning.
The new 2017 spring line is now available and will be on display
at the Skechers Performance booth number 1059, along with new
Skechers GO GOLF apparel for men and women.
Finally, visitors will have a chance to meet Skechers GO GOLF
athletes in person. Colin Montgomery will be at the Skechers
Performance booth number 1059 on Wednesday, January 25th, from 1:00
pm to 3:00 pm and Billy Andrade will be signing autographs on
Thursday, January 26th from 1:00 pm – 3:00 pm.
Learn more about Skechers Performance at GOSkechers.com and
follow us on Facebook (facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities please contact
Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 1,545 SKECHERS Company-owned and
third-party retail stores, and the Company’s e-commerce websites.
The Company manages its international business through a network of
global distributors, joint venture partners in Asia and the Middle
East, and wholly-owned subsidiaries in Canada, Japan, throughout
Europe and Latin America. For more information, please visit
skechers.com and follow us on Facebook (facebook.com/SKECHERS) and
Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European Distribution
Center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward-looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2015 and its
quarterly report on Form 10-Q for the three months ended September
30, 2016. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170124005677/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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