CINCINNATI, Jan. 23, 2017 /PRNewswire/ -- Cracked, the
leading digital-media satire brand for millennials, is now
available in the Apple TV App Store, giving fans a new way to enjoy
social commentary and news through a comedic lens.
The Cracked app offers new videos daily and long-running series
including Webby Award Winner "After Hours," "Honest Ads" and "We're
Not Alone."
"Our loyal and tech-savvy fans are already on the Apple TV
platform, and as we expand our OTT footprint, we believe it is
important to convert new audiences to our brand," said Mandy Ng Rusin, vice president and general
manager of Cracked. "Millennials love having the freedom to choose
their programming and now they can enjoy all of our smart and funny
content on the big screen for an even more powerful
experience."
Cracked has earned a loyal following with its original,
award-winning video content. It has more than 1.4 million
subscribers to its YouTube channel and is tracking tremendous
audience engagement on other OTT platforms including Roku, Pluto TV
and Xumo.
On OTT, its viewers spend an average of one hour watching
Cracked content. That type of engagement is appealing to
advertisers who want to connect with targeted consumers.
To access Cracked on Apple TV, just add the Cracked app from the
Apple TV App Store.
Cracked is a wholly owned subsidiary of The E.W. Scripps Company
(NYSE: SSP). Scripps already has built a significant presence on
all the major over-the-top and Internet-delivered video platforms
with its millennial-focused national news brand, Newsy.
"We are leveraging the strong relationships we have created
between Newsy and big OTT service providers to build Cracked as a
successful OTT brand as well," said Adam
Symson, Scripps chief operating officer. "Newsy appears on
16 OTT platforms, and its reach and traction have helped us create
meaningful partnerships with OTT providers looking for more great
content that's appealing to an OTT audience."
About Scripps
The E.W. Scripps Company (NYSE: SSP)
serves audiences and businesses through a growing portfolio of
television, radio and digital media brands. Scripps is one of the
nation's largest independent TV station owners, with 33 television
stations in 24 markets and a reach of nearly one in five U.S.
households. It also owns 34 radio stations in eight markets.
Scripps also runs an expanding collection of local and national
digital journalism and information businesses, including
multi-platform satire and humor brand Cracked, podcast industry
leader Midroll Media and over-the-top video news service Newsy.
Scripps also produces television shows including "The List" and
"The Now," runs an award-winning investigative reporting newsroom
in Washington, D.C., and serves as
the long-time steward of the nation's largest, most successful and
longest-running educational program, the Scripps National Spelling
Bee. Founded in 1878, Scripps has held for decades to the motto,
"Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company