FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response...
0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

CANNELL CAPITAL LLC
2. Issuer Name and Ticker or Trading Symbol

Health Insurance Innovations, Inc. [ HIIQ ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      __ X __ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

245 MERIWETHER CIRCLE
3. Date of Earliest Transaction (MM/DD/YYYY)

1/19/2017
(Street)

ALTA, WY 83414
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   1/19/2017     S    236791   D $19.7655   938321   I   (1) (2) (3) By partnerships and corporations   (1) (2) (3)
Common Stock   1/20/2017     S    130661   D $20.3994   807660   I   (1) (2) (3) By partnerships and corporations   (1) (2) (3)

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  As of January 20, 2017 Tristan Offshore Fund Limited ("Tristan Offshore"), Tristan Partners, L.P. ("Tristan"), and sundry separately-managed accounts managed by Cannell Capital LLC, ("Cannell SMAs" collectively with Tristan Offshore and Tristan the "Funds") collectively owned in the aggregate 807,660 shares of common stock, with par value of $0.001 per Class A share of Health Insurance Innovations, Inc. ("the Company")
( 2)  Cannell Capital LLC acts as the investment adviser to Tristan Offshore, and is the general partner of and investment adviser to Tristan. As a result, Mr. Cannell possesses sole power to vote and direct the disposition of all securities of the Company held by the Funds. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. Thus, for the purposes of Reg. Section 240.13d-3, as of January 20, 2017 Mr. Cannell is deemed to beneficially own 807,660 shares. Mr. Cannell's interest in the securities reported herein is limited to the extent of his pecuniary interest in each of the Funds, if any.
( 3)  From the sale transactions dated January 19, 2017, Cannell Capital LLC realized short-swing profits of $2,252.33 on 150 shares of the Company purchased October 28, 2016 at a price of $4.75 per share. Cannell Capital LLC has voluntarily disgorged these profits to the Company.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
CANNELL CAPITAL LLC
245 MERIWETHER CIRCLE
ALTA, WY 83414

X


Signatures
/s/ J. Carlo Cannell, on behalf of Cannell Capital LLC 1/20/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
Health Insurance Innovat... (NASDAQ:HIIQ)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Health Insurance Innovat... Charts.
Health Insurance Innovat... (NASDAQ:HIIQ)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Health Insurance Innovat... Charts.