LAS VEGAS, Jan. 20, 2017 /PRNewswire/ -- Tempur Sealy
International, Inc. (NYSE: TPX) announced today that its Sealy
brand is getting an unprecedented refresh in 2017. The iconic brand
known for its reliable support is taking its classic style and
comfort offerings to the next level by bringing better aesthetics,
better support and better value to the market.
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With a striking new look and feel – featuring a rich color
palette, soft and inviting covers and premium design elements –
combined with state-of-the-art engineering, the reinvigorated
Sealy® product line will be the strongest amplification
the brand has experienced in its 130-year history.
"Building on its trusted, tried-and-true reputation for offering
durable, comfortable mattresses, this year we are taking a whole
new approach by elevating Sealy product offerings from an
aesthetics and engineering standpoint to bring even greater value
to consumers," said Scott Thompson,
Chairman, President and Chief Executive Officer at Tempur Sealy.
"The new brand visuals and premium design elements will help drive
differentiation and ensure that there is no mistaking Sealy
products on crowded retail floors."
In addition to the new visual appeal of the brand, Sealy will
offer two distinct product lines in 2017 – the Response line, which
includes all innerspring mattresses, and the Conform line, which is
Sealy's memory foam line. The Hybrid line, which debuts in 2018,
will bring together the best of both innerspring and foam
materials.
Sealy's exclusive Posturepedic Technology™ will be featured in
the Performance and Premium Collections, offering the highest
quality materials to target the right level of support for each
area of the body. Sealy Posturepedic Technology provides back
support and body alignment to deliver a comfortable night's sleep.
For years, Sealy has worked with orthopedic specialists to create
products that deliver exceptional support and comfort.
Each product line includes three collections – Essentials,
Performance and Premium – with unique features. All Performance and
Premium Collection mattresses will feature a new Posturepedic
Technology logo and revamped label that use visually compelling
icons communicating benefits such as MoistureProtect™
(moisture-wicking) and SealyCool™ Gel Memory Foam.
In addition to getting upgraded visual treatments and improved
design, the Performance and Premium Collections in the Response
line will also feature the NEW DuraFlex™ Edge, offering a
high-density, flexible coil border surrounding the mattress for
improved durability and an even surface all across the top of the
mattress, which means more sleep-able space.
The new Sealy brand architecture and design will assist
retailers and retail sales associates as they attract customers to
the brand, invite them to interact with the product on the floor,
and choose which model is right for them. In addition, the Sealy
brand will be launching a new video series for retail sales
associates that showcases Sealy's exclusive Posturepedic Technology
with a series of lighthearted, visually driven demonstrations that
highlight the product line's high-quality, durable materials.
Quality of 2017 Line-Up Allows for New Sealy Product Launch
Frequency
The quality of the 2017 Sealy Lineup has given the
team the opportunity to change its future launch frequency plans.
The brand is so confident the quality and innovation behind the
2017 collection will continue to offer great value for years, the
next Sealy product launch won't come for 36 months. In the past,
the brand has launched new products every 24 months.
This decision comes on the heels of the 2016 announcement of a
three-year launch cadence for the products under the Stearns &
Foster brand.
Sealy® Product Lines:
- Response Line: A range of traditional innerspring
products that offers responsive support. The spring system
provides deep down support for your total body while allowing for
better ease of movement.
o Posturepedic Technology™ includes additional foam in
the mattress quilt center zone.
- Conform Line: A range of memory foam products that
offers more conforming support. The combination of specialty
foams adapt to your body's unique shape to provide optimal support
and pressure relief.
o Posturepedic Technology™ includes denser memory foam
in the top layer center zone.
- Hybrid Line (Launching in 2018): A range of
innerspring and memory foam that offers the responsive support of
an innerspring mattress with the body-conforming comfort of memory
foam for the best features of both. The combination of memory foam
and coils deliver stable, lightly-conforming support.
o Posturepedic Technology™ includes additional memory
foam and more coils in the center zone.
To learn more about Sealy mattresses and Posturepedic
Technology, visit www.sealy.com.
About Tempur Sealy International, Inc.
Tempur Sealy
International, Inc. (NYSE: TPX) is the world's largest bedding
provider. Tempur Sealy International, Inc. develops, manufactures
and markets mattresses, foundations, pillows and other products.
The Company's brand portfolio includes many highly recognized
brands in the industry, including TEMPUR®, Tempur-Pedic®, Sealy®,
Sealy Posturepedic® and Stearns & Foster®. World headquarters
for Tempur Sealy International, Inc. is in Lexington, KY. For more information, visit
http://www.tempursealy.com or call 800-805-3635.
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SOURCE Tempur Sealy International, Inc.