Target Names Rick Gomez as Company's Chief Marketing Officer
January 19 2017 - 5:15PM
Business Wire
Target Corporation (NYSE: TGT) today announced the promotion of
Rick Gomez to executive vice president and chief marketing officer,
effective Jan. 29. In this role, Gomez will be responsible for
furthering Target’s brand positioning and leading the integration
of all marketing programs. He will oversee marketing and media
strategy, creative, marketing communications, guest research,
loyalty, corporate communications and corporate social
responsibility efforts. Gomez will report to Target Chairman and
Chief Executive Officer, Brian Cornell, and serve as a member of
Target’s Leadership Team.
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Rick Gomez named as Target's Chief
Marketing Officer (Photo: Business Wire).
“Rick has a deep understanding of the retail marketplace and
brings an analytical, strategic and collaborative approach to the
work he leads to reach our guests and drive the business. As our
new chief marketing officer, Rick will build on Target’s history of
world-class marketing to drive traffic, sales, guest loyalty and
brand equity during a time of rapid retail change. Rick is a very
talented marketer whose leadership will be critical as we continue
to refine our marketing efforts and reach our guests in new,
relevant ways,” said Cornell.
Since joining Target in 2013, Gomez’s leadership has been
instrumental in driving growth in Target’s signature categories of
Baby, Kids, Style and Wellness. He championed the company’s renewed
emphasis on deeper, more personal guest research and the
establishment of Target’s Guest Center of Excellence. He has also
driven some of Target’s most memorable marketing initiatives,
including the award-winning live commercials during the 2015 and
2016 Grammy’s telecasts and the marketing communications for
Target’s record-breaking Lilly Pulitzer partnership. Prior to
joining Target, Gomez held several roles at PepsiCo, Quaker Oats
and MillerCoors, where he focused on integrated marketing, brand
building and customer engagement.
“Target has long been known for our unforgettable marketing and
we are fortunate to be considered one of the world’s most iconic
brands,” said Gomez. “I’m incredibly proud and humbled to lead
Target’s Marketing team as we continue to sharpen our capabilities,
cater to our guests, and most importantly, drive growth for
Target.”
About TargetMinneapolis-based Target Corporation (NYSE:
TGT) serves guests at 1,803 stores and at Target.com. Since 1946,
Target has given 5 percent of its profit to communities, which
today equals more than $4 million a week. For more information,
visit Target.com/Pressroom. For a behind-the-scenes look at Target,
visit Target.com/abullseyeview or follow @TargetNews on
Twitter.
For more information, visit Target.com/Pressroom.
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Target Public RelationsKatie Boylan, 612-761-7788orTarget Media
Hotline, 612-696-3400
Target (NYSE:TGT)
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