Online Home Retailer Analyzes Sales Data of NFL
Merchandise to Find Most Enthusiastic Team Fan Base
Wayfair Inc. (NYSE:W), one of the world’s largest online
destinations for home furnishings and décor, today announced a
ranking of the most spirited fans for NFL playoff teams, based on
purchases1 of NFL merchandise on Wayfair.com during the 2016-2017
season. Offering more than 7 million products for the home,
including an NFL Fan Shop with thousands of team-themed options,
Wayfair has even the most enthusiastic football fans covered with
team merchandise for every room of the home.
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Wayfair ranks the most spirited football
fans ahead of the big game, based on purchases of NFL merchandise
on the site, during the 2016-2017 season. (Photo: Business
Wire)
While the ultimate champion will be decided on the field in
Houston, the Pittsburgh Steelers are leading the charge when it
comes to team spirit, as orders of “Black and Gold” gear are 21
percent higher than sales of New England Patriots merchandise; 53
percent greater than Green Bay Packers and 517 percent more than
the Atlanta Falcons.
Wayfair also discovered fan bases around the country2 for each
team, based on shipments of NFL merchandise. The Pittsburgh
Steelers have the most widespread fan base with 83 percent of
orders being sent out of their home state of Pennsylvania. The
Green Bay Packers followed close behind, with 80 percent of team
merchandise sold outside of Wisconsin. Nearly 75 percent of New
England Patriots gear was delivered outside of Massachusetts, while
54 percent of Atlanta Falcons merchandise was purchased outside of
Georgia.
“As a Boston-based company, we always root for the home team,
but Wayfair data indicates that Steelers Nation might have a slight
fan advantage,” said Alex Bowman, lead trend forecaster, Wayfair.
“No matter which team they support, it’s clear that Wayfair
shoppers are finding ways to showcase their love of the game in
their homes year-round. From outdoor grill accessories to seasonal
décor and furniture, NFL merchandise is a popular choice for many
of our customers.”
NFL Teams with Most Spirited Fans,
Based on Wayfair.com Sales of Licensed Merchandise
Team
Top 5 Counties Where Fans Purchased
Most Gear
Most Popular Gear Purchased 1.
Pittsburgh Steelers 1. Allegheny – PA
2. Beaver – PA
3. Maricopa – AZ
4. Los Angeles – CA
5. Escambia – FL
1. NFL 4 Piece BBQ Grill Tool Set –
Pittsburgh Steelers
2. NFL Wall Clock – Pittsburgh
Steelers
3. NFL Football Cornhole Set – Pittsburgh
Steelers
4. NFL Single BBQ Brander – Pittsburgh
Steelers
5. NFL 2 Piece Salt and Pepper Shaker Set
– Pittsburgh Steelers
2. New England Patriots 1. Middlesex – MA
2. Essex – MA
3. Norfolk – MA
4. Worcester – MA
5. Rockingham – NH
1. NFL Bean Bag Chair – New England
Patriots
2. NFL Team Logo Complete Dart Cabinet Set
– New England Patriots
3. NFL 9 Piece Gift Bucket Set – New
England Patriots
4. NFL Football and My Dog Textual Art
Plaque – New England Patriots
5. NFL Elf Ornament – New England
Patriots
3. Green Bay Packers 1. Racine – WI
2. Waukesha – WI
3. Dane – WI
4. Milwaukee – WI
5. Harris – TX
1. NFL 4 Piece BBQ Grill Tool Set – Green
Bay Packers
2. NFL Graphic Art Plaque – Green Bay
Packers
3. NFL Bean Bag Chair – Green Bay
Packers
4. NFL Vintage Advertisement – Green Bay
Packers
5. 30 Quart NFL Rover Cooler – Green Bay
Packers
4. Atlanta Falcons 1. Gwinnett – GA
2. Cobb – GA
3. Fulton – GA
4. Bibb – GA
5. Coweta – GA
1. NFL Table Lamp – Atlanta Falcons
2. NFL Bean Bag Chair – Atlanta
Falcons
3. NFL Graphic Art Plaque – Atlanta
Falcons
4. 16 Piece NFL Billiard Set – Atlanta
Falcons
5. NFL Video Chair – Atlanta Falcons
Gearing Up for the Big GameBeyond team branded
merchandise, Wayfair customers are well-prepared for hosting game
day celebrations. Throughout the 2016-2017 NFL season, shoppers
stocked up on serveware such as platters and chip-and-dip trays,
barware, and extra seating including comfortable recliners.
The top five counties in the U.S. that have made the most
purchases across these entertaining categories since the season
kick-off include: 3
1. Maricopa County, AZ2. Los Angeles County, CA3. Miami-Dade
County, FL4. Cook County, IL5. Harris County, TX
Methodology:1Based on overall sales of licensed NFL
merchandise on Wayfair.com during the 2016-2017 NFL season
(September 8, 2016-January 15, 2017).
2County ranking based on shipping data of licensed NFL
merchandise on Wayfair.com during the 2016-2017 season (September
8, 2016-January 15, 2017).
3According to Wayfair.com sales of specified classes of
furniture per county during the 2016-2017 NFL season (September 8,
2016-January 15, 2017).
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings
and décor across all styles and price points. The Wayfair family of
brands includes:
- Wayfair, an online destination for all
things home
- Joss & Main, where beautiful
furniture and finds meet irresistible savings
- AllModern, a go-to online source for
modern design
- DwellStudio, a design house for
fashion-forward modern furnishings
- Birch Lane, a collection of classic
furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue
for the twelve months ended September 30, 2016. Headquartered
in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 5,600
people.
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version on businesswire.com: http://www.businesswire.com/news/home/20170119005307/en/
Wayfair Inc.Media Relations Contact:Julie Cassetina,
617-532-6100 x6946PR@wayfair.comorInvestor Relations
Contact:Julia DonnellyIR@wayfair.com
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