NEW YORK, Jan. 18, 2017 /PRNewswire/ -- Anheuser-Busch has
officially announced its return as the exclusive category
advertiser for the 2017 Super Bowl, marking its 28th
consecutive year in the big game. The national brewer will feature
four of its brands, bringing back last year's advertisers
Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer –
Busch.
Anheuser-Busch is scheduled to have at least three full minutes
of advertising in this year's game, complemented by a robust
digital strategy.
"The Super Bowl has become one of those increasingly rare
cultural moments in time when consumers anticipate and talk about
the commercials as much as the event itself," said Marcel Marcondes, vice president of marketing at
Anheuser-Busch. "For Super Bowl 51, we are not just creating ads
for the game, but kicking off strategic creative campaigns for the
year. For that reason, we're debuting new work that we believe will
resonate before, during and long after game day."
AB @ Super Bowl 51 by Brand
- Bud Light - Bud Light, the Official Beer of the NFL,
will debut a new :60 second Super Bowl spot as part of a larger
campaign tied to Bud Light's role in building friendships over
beers. The Bud Light campaign, anchored by the brand's newly
announced 2017 tagline, "Famous Among Friends," is handled by
Wieden + Kennedy New York.
- Budweiser – Budweiser will draw inspiration from the
story of its founder, Adolphus
Busch, to celebrate the brand's enduring ambition and hustle
in pursuit of the American dream – 141 years and counting. The
brand has aired 101 commercials in the Super Bowl. The Budweiser
campaign is handled by Anomaly.
- Michelob ULTRA – Returning to the game for its second
consecutive year, Michelob ULTRA – the fastest growing U.S. beer
brand – will continue to celebrate those who live both an active
and social lifestyle. The new: 30 spot will continue the brand's
"Brewed for Those Who Go the Extra Mile" campaign for a second
year, hoping to inspire consumers to feel that they can work out
and still go out. The Michelob ULTRA campaign is led by FCB
Chicago.
- Busch - Joining the Super Bowl lineup for the first time
is Busch, the leading beer franchise in the value segment. Busch
will introduce itself to a new generation of beer drinkers, drawing
on decades of equity as a brand that stays true to its name. The
Busch campaign is led by Deutsch.
Several of Anheuser-Busch's commercials and campaigns will be
released on digital platforms prior to the FOX broadcast on
Feb. 5. For more information on each
brand's campaign and creative, follow Budweiser, Bud Light,
Michelob ULTRA and Busch's social media channels leading up to the
game for details.
For more information, contact:
Lisa Weser, Sr. Director of
Marketing Communications
Anheuser-Busch
media@anheuser-busch.com
Michael Schiferl, Executive
Vice President
3pm
Agency
ABSBmedia@3pmagency.com
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium,
with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and
with American Depositary Receipts on the New York Stock Exchange
(NYSE: BUD). Our dream is to bring people together for a better
world. Beer, the original social network, has been bringing people
together for thousands of years. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest natural ingredients. Our diverse portfolio of well
over 400 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck's®, Castle®, Castle
Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Chernigivske®, Cristal®,
Harbin®, Jupiler®, Klinskoye®, Michelob Ultra®, Modelo Especial®,
Quilmes®, Victoria®, Sedrin®, Sibirskaya Korona® and Skol®. Our
brewing heritage dates back more than 600 years, spanning
continents and generations. From our European roots at the Den
Hoorn brewery in Leuven, Belgium.
To the pioneering spirit of the Anheuser & Co brewery in
St. Louis, US. To the creation of
the Castle Brewery in South Africa
during the Johannesburg gold rush.
To Bohemia, the first brewery in
Brazil. Geographically diversified
with a balanced exposure to developed and developing markets, we
leverage the collective strengths of approximately 200,000
employees based in more than 50 countries worldwide. In 2015, on a
combined pro forma basis, AB InBev realized 55.5 billion US dollar in revenues (excluding JVs
and associates).
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SOURCE Anheuser-Busch