HOFFMAN ESTATES, Ill.,
Jan. 18, 2017 /PRNewswire/
-- Sears Auto Center introduced the pilot launch of the
"Digital Tire Journey", a web app that relies on IBM Watson Natural
Language Classifier service to help Sears Automotive customers
identify the appropriate tires to fit their driving preferences
within the following categories: Comfort Warrior, Value Seeker,
Off-Roader, High Performer, Safety Seeker and Winter Warrior.
Choosing the right tire can be tough for drivers when there are
thousands of different tire brands, makes and models. Typical
ecommerce websites selling tires often limit users to a drop-down
menu of pre-selected tire terms without considering the driving and
lifestyle preferences of shoppers. To find the best tire, consumers
need to consider not only their vehicle's make, model and tire
size, but also how it supports their everyday routines and
hobbies.
The Sears Auto Digital Tire Journey is being created to provide
tire recommendations based on the driver style through a customer's
response to the question, "When it comes to tires, what's most
important to you?" A soccer dad may answer, "I am concerned about
driving my kids safely" so tires that have higher safety ratings
are presented. After the user types in an answer, the Digital Tire
Journey shows what type of driving style they have with the help of
the Watson Natural Language Classifier service. The tool then
recommends tires with consumer ratings to assist drivers in making
an informed purchasing decision.
"Our vision is to put our members' lives in drive. We do that by
investing in people, products and technology to keep them moving
safely on the road of life," said Brian
Kaner, president of Sears Auto Centers. "The Digital Tire
Journey is an innovative service that helps customers cut through
the clutter while integrating digital, mobile and online with
in-store shopping."
Getting tire results is easy – simply enter a license plate or
make/model of the vehicle to view tires from top brands that are
right for the driver, along with objective ratings from previous
customers. Users have several purchase options: buy the tires
online, schedule an appointment for installation at the nearest
Sears Auto Center or reach a call center agent to ask additional
questions and purchase the tires by phone.
For more information, visit www.searsauto.com or Digital Tire
Experience.
About Sears Auto Center
Sears Auto Center is a
leading provider of automotive maintenance and repair services and
parts, with more than 600 locations nationwide offering a full
array of passenger and light truck tires, including RoadHandler™,
Michelin and Goodyear; DieHard® batteries, Craftsman® auto
accessories and more. Sears has a long history as America's trusted
place for car care, having offered auto parts since 1905 and
service since 1931. Sears Auto Center offers customers convenient
locations and hours – open seven days a week, as well as an
extensive menu of services. Sears Auto Center is a division of
Sears, Roebuck and Co. For more information on Sears Auto Center
please visit www.SearsAuto.com. Facebook:
www.Facebook.com/SearsAuto | Twitter @SearsAuto.
About Sears, Roebuck and Co.
Sears, Roebuck and
Co., a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a leading integrated retailer providing
merchandise and related services and is part of Shop Your Way, a
social shopping experience where members have the ability to earn
points and receive benefits across a wide variety of physical and
digital formats through shopyourway.com. Sears, Roebuck offers its
wide range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, and DieHard -- among the most
trusted and preferred brands in the U.S. The company is the
nation's largest provider of home services, with nearly 12 million
service and installation calls made annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the
Sears Holdings Corporation website
at www.searsholdings.com.
MEDIA CONTACT:
Larry
Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com
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SOURCE Sears Auto Center