Super Bowl campaign to be launched via YouTube Live and
Facebook Live
NEW YORK, Jan. 17, 2017 /PRNewswire/ -- Wix.com
returns to the Super Bowl with an action packed campaign kicking
off on YouTube Live and Facebook Live at 6:00 p.m. EST.
This will be the third time that Wix has joined the Super Bowl
lineup and the first time launching a Super Bowl campaign via
YouTube Live and Facebook Live.
The campaign features a series of short films, including the
30-second commercial for Super Bowl LI, directed by Louis
Leterrier, known for his work on the Transporter films, Unleashed,
The Incredible Hulk, Clash of the Titans and Now You See Me.
Additionally, Wix once again called on the San Francisco creative team Jeff Huggins and Andrea
Janetos to produce the multi-channel series.
Additional spots will be released through game day, and will be
accompanied by a global digital marketing campaign, with numerous
opportunities for user engagement, contests and game day
activations.
"We are so excited about this campaign because this time we are
telling our own story, and launching it ourselves online which we
believe to be an industry first," said Omer
Shai, CMO of Wix. "Fans around the world will surely
recognize some famous faces, but the hero of the story is really
our customer. The Super Bowl is an amazing platform to showcase our
talents, but this campaign is about much more than the commercial.
It is an ongoing narrative about Wix and our customers, and our
message about always enabling our users in a world that is often
disruptive so that they can be heroes. We loved working with Louis
as he immediately understood our ideas about choreographed chaos
and messages that speak to a global audience. We were also thrilled
to work with Jeff and Andrea again as they have been an amazing
asset throughout the years of our Super Bowl creative development
and truly understand the brand. We can't wait to share this and
hope you will join us tonight."
How to watch:
Anyone can watch as we unveil our
campaign live on social media at 6:00 p.m.
EST - you can set up a notification to know when we go live
using the below links.
Watch the release of our first spot on Facebook Live
here: http://bit.ly/2iEcOfU
Watch the release of our first spot on YouTube Live
here: https://youtu.be/HspYZDRp_Ko
Share:
Don't miss out! @Wix is launching their #SB51
campaign on #FacebookLive at 6pmEST.
Watch it here: http://bit.ly/2iEcOfU
Watch @Wix launch their #SB51 campaign on @YouTube Live at
6pmEST. Don't miss
out: https://youtu.be/HspYZDRp_Ko
About Wix.com
Wix.com is a leading cloud-based web
development platform with more than 98 million registered users
worldwide. Wix was founded on the belief that the Internet should
be accessible to everyone to develop, create and contribute.
Through free and premium subscriptions, Wix empowers millions of
businesses, organizations, professionals and individuals to take
their businesses, brands and workflow online. Wix ADI, the Wix
Editor and a highly curated App
Market enable users to build and manage a fully integrated
and dynamic digital presence. Wix's headquarters are in
Tel Aviv with offices in Be'er
Sheva, San Francisco, New York, Miami, Berlin, Vilnius and Dnepropetrovsk.
Visit us: on our blog, Facebook, Twitter, Instagram,
LinkedIn, Pinterest and Google+.
Download: Wix App for free in Google Play and in the App
Store.
Contact:
Matt Rosenberg
pr@wix.com
SOURCE Wix.com