Rising PGA Star and YouTube Sensation Wesley
Bryan Debuts as the New Brand Ambassador in the Upcoming Spring
2017 Skechers GO GOLF Campaign
Skechers Performance™, a division of SKECHERS USA, Inc.
(NYSX:SKX), announced today the signing of PGA rising star and
YouTube golf trick artist Wesley Bryan who will join the growing
number of elite athletes representing Skechers GO GOLF®. Bryan’s
deal with the global footwear brand tops off the 26-year-old’s big
year, as he becomes the newest face for Skechers Performance and a
rookie member of the PGA TOUR, having just earned his card for the
2016-2017 season.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170117005529/en/
Skechers Performance elite athlete,
Wesley Bryan, wearing the Skechers GO GOLF Focus™. (Photo: Business
Wire)
Bryan’s path to golf’s elite global stage has been a vibrant and
unique journey that was full of big buzz before he even turned
professional. After playing college golf and graduating from the
University of South Carolina, Wesley and his brother, George,
formed Bryan Bros Golf on YouTube and other social media channels,
shooting videos of themselves performing challenging golf tricks.
While pulling off various stunts and impressive feats on the
course, the brothers landed over 20 million views, plus coverage on
ESPN and USA Today and securing major brand sponsorships.
However, it was Bryan’s serious game and hard work that landed
him a spot on the Web.com Tour in 2016. Bryan capitalized on the
opportunity, earning three wins during the 2016 season and being
named the Web.com Tour’s 2016 Player of the Year. After his third
victory on the Tour, Bryan landed a prestigious Battlefield
Promotion, cementing his spot on the PGA TOUR this past August, and
becoming one of only 11 golfers in history to do so.
“We have been blown away by Wesley’s positive attitude, his
profound talent and his obvious love for the game,” says Skechers
Performance Senior Vice President of Merchandising and Marketing,
Rick Higgins. “We’ve been thrilled working with Wesley in the early
stages — his ideas and input have already inspired the design team.
We can’t wait to see what he does this year.”
Bryan joins the team as Skechers Performance enters its fifth
year with the Skechers GO GOLF product line, joining world-class
golf champions Matt Kuchar, Russell Knox, Billy Andrade, Colin
Montgomerie, Brooke Henderson, Belén Mozo, and Ashlan Ramsey. He
will be teaming up with them in upcoming global marketing campaigns
for GO GOLF.
“I’m truly honored to be partnering with Skechers Performance,”
says Bryan. “Their commitment to innovative design and performance
has me really excited about what we can accomplish together on the
golf course.”
As part of the sponsorship, Bryan will be wearing Skechers
Performance GO GOLF footwear and apparel. Known for its lightweight
designs, high quality comfort, shock-absorbing midsole and superb
stability, Skechers GO GOLF footwear has achieved prominence across
the global sports market, alongside additional Skechers Performance
footwear categories in running, walking and training. The GO GOLF
branded apparel line offers athletes comfort and freedom of
movement, with moisture-wicking fabric technology in a variety of
colors and styles for men and women.
Skechers GO GOLF is available at Skechers retail stores, and
select retail partners including golf pro shops and online at
Skechers.com. Learn more about Skechers Performance at
GOSkechers.com and follow us on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities please contact
Jolene Abbott at 310-318-3100 x4839 or jolenea@skechers.com.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 1,545 SKECHERS Company-owned and
third-party retail stores, and the Company’s e-commerce websites.
The Company manages its international business through a network of
global distributors, joint venture partners in Asia and the Middle
East, and wholly-owned subsidiaries in Canada, Japan, throughout
Europe and Latin America. For more information, please visit
skechers.com and follow us on Facebook (facebook.com/SKECHERS) and
Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European Distribution
Center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward-looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2015 and its
quarterly report on Form 10-Q for the three months ended September
30, 2016. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170117005529/en/
SKECHERS USA, Inc.Jolene Abbott310-318-3100 x
4839jolenea@skechers.com
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