On Dr. Martin Luther King Jr. Day Nike Announces New Partnerships to Promote Equality in Communities across the U.S.
January 16 2017 - 12:00PM
Business Wire
NIKE, Inc. (NYSE:NKE) today announced two new partnerships with
world-class community organizations, PeacePlayers International and
MENTOR: The National Mentoring Partnership. These partnerships,
launched on Dr. Martin Luther King Jr. Day, will expand
opportunities and support for youth and their communities,
continuing Nike’s strong belief in using the power of sport to
promote diversity, inclusion and equality.
PeacePlayers International is globally recognized for uniting
divided communities – leading with youth – through sport. By
developing youth leaders, building relationships and changing
perceptions, PeacePlayers is strengthening communities using sport
as a tool to bridge divides.
MENTOR is the leading national organization in ensuring quality
youth mentoring relationships and connecting volunteers to
opportunities in their local communities throughout the United
States. MENTOR’s mission is to close the “mentoring gap” ensuring
that young people receive the support they need to succeed in all
areas of life.
Today’s announcement of support for PeacePlayers and MENTOR
furthers Nike’s long-standing commitment to create positive impact
in communities, and support for equality for everyone.
“We’ve always been committed to using the power of sport to
advance equality – on the field and in life,” said Mark Parker,
Chairman, President and CEO of NIKE, Inc. “Our newest partners in
PeacePlayers and MENTOR put this belief into action in meaningful
and inspiring ways that make a real difference.”
“We’ve learned from our work in bridging divides around the
world that sport provides a unique and powerful platform for
unifying communities,” said Brendan Tuohey, Co-Founder and
Executive Director, PeacePlayers International. “So we’re excited
to partner with Nike to help young people across the United States
show that if you can play together, you can live together.”
“Nike’s partnership with MENTOR is an extraordinary
milestone in the mentoring movement,” said David Shapiro, CEO
of MENTOR: The National Mentoring Partnership. “It’s critical
that we close the gap for the one in three young people
growing up without mentors outside their family and increase
supportive connections for our youth. We're excited to have Nike’s
support and voice in this effort.”
Today’s announcement is part of Nike’s ongoing commitment to
equality, diversity and inclusion. Nike will continue to follow the
inspiration from our athletes and employees to uplift and bring
people together in the following months and beyond. To learn more,
go to nike.com/equality. Those interested in PeacePlayers or MENTOR
are invited to visit www.peaceplayersintl.org and
www.mentoring.org.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
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