Hollister Debuts New Line of Performance Denim
January 13 2017 - 1:49PM
Business Wire
With COOLMAX® ALL SEASON Technology and LYCRA®
Fiber
Hollister recently introduced a new line of performance jeans
for guys and girls that incorporates INVISTA’s COOLMAX® ALL SEASON
technology and LYCRA® fiber for year-round comfort and lasting
fit.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170113005615/en/
Hollister's Advanced Stretch Jeans with
COOLMAX® ALL SEASON technology for year-round comfort (Photo:
Business Wire)
One of the most relevant trends in the denim category today is
to integrate performance fibers for added functionality. Hollister
is taking a leading position in the performance arena with their
Advanced Stretch Jeans with COOLMAX® ALL SEASON technology. The
fabric moves moisture away to keep the body cool and dry on hot
days, and has insulating fibers for added warmth when it is cool.
These benefits come from the fiber structure, so they are permanent
and don’t wash out.
“At Hollister, denim is a part of our DNA and we continue to
find ways to enhance the assortment. Our goal with the innovative
COOLMAX® ALL SEASON technology is to provide products that fit the
needs of our customer’s on-the-go lifestyle,” said Kristin Scott,
Brand President of Hollister Co.
“We believe pairing one of the hottest teen denim brands and
with one of the coolest fabric technologies available on the market
today will resonate with consumers,” remarked Dave Trerotola,
President of INVISTA Apparel and Advanced Textiles. “Our research
shows that among ingredient brands in the cooling space, the
COOLMAX® brand is the most likely to positively influence purchase
intent.” *
In conjunction with launch of the new product line, Hollister
and INVISTA have created an exciting, new multi-channel social
media campaign to showcase the benefits of the jeans. Digital
illusionist and YouTube star, Zach King, appears in a video via
this link https://coolmax.com/en/News-and-Blog/2017/01/Zach-King
promoting the magic of jeans with COOLMAX® ALL SEASON technology.
Teen influencers will be featured in shareable content, and others
can join in the fun by using the hashtag #HollisterCOOLMAX.
About Hollister Co.
The quintessential retail brand of the global teen consumer,
Hollister Co. celebrates the liberating spirit of the endless
summer inside everyone. Inspired by California's laidback
attitude, Hollister's clothes are designed to be lived in and made
your own, for wherever life takes you. A division of Abercrombie
& Fitch Co. (NYSE:ANF), Hollister provides an engaging,
welcoming, and unique shopping experience through its global
e-commerce websites and its 550 retail locations.
About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®,
STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest
integrated producers of chemical intermediates, polymers and
fibers. The company’s advantaged technologies for nylon, spandex
and polyester are used to produce clothing, carpet, car parts and
countless other everyday products. Headquartered in the United
States, INVISTA operates in more than 20 countries and has about
10,000 employees. For more information, visit www.INVISTA.com,
Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
COOLMAX® and LYCRA® are trademarks of
INVISTA.
* ICM Research, Cooling/Warming Space Study,
2016
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version on businesswire.com: http://www.businesswire.com/news/home/20170113005615/en/
Abercrombie & Fitch Co.Michael Scheiner,
+1-614-283-6192Public_Relations@abercrombie.comorINVISTAKristin
Altimari, +1-316-828-1057Kristin.Altimari@INVISTA.com
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