Connected Packaging Solution Launched by WestRock, EVRYTHNG and Digimarc at NRF 2017
January 12 2017 - 2:46PM
WestRock Company (NYSE:WRK) today unveiled a connected
packaging solution for smart products that combines Digimarc’s
enabled barcode technology, with EVRYTHNG’s IoT Smart Products
Platform to bring embedded, real time, connected digital
intelligence to billons of WestRock packages, in-store signs and
displays produced annually.
A graphic accompanying this press release is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/e9e9910d-862f-4678-946f-0d42cc51cc53
A video accompanying this press release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/5f2ca508-f03c-4789-921a-31b944f9472d
WestRock’s Connected Packaging Solutions, developed through a
collaboration between WestRock, EVRYTHNG and Digimarc, will be
demonstrated in Digimarc’s booth (#4402) at the National Retail
Federation’s (NRF) Annual Convention & EXPO, nicknamed
"Retail's BIG Show”.
As part of this smart packaging collaboration for paper-based
consumer packaged goods (CPG) products, WestRock, a leading
provider of differentiated paper and packaging solutions, will
print Digimarc Barcodes that can be scanned by smartphones, point
of sale scanners, and other machine vision devices. Digimarc
Barcodes are essentially invisible barcodes repeated across the
entire surface of packages and other media. These ‘digital
triggers’ are integrated with the EVRYTHNG market-leading IoT
Platform, giving each physical package a unique Active Digital
Identity (ADI) and data profile in the cloud.
“WestRock’s Connected Packaging Solutions brings new levels of
real-time interactivity to paper based consumer packages globally,”
said Craig Gunckel, President, WestRock’s Enterprise Solutions and
Displays business segments. “The combination of smart packaging,
powered by smart software in the cloud, makes literally billions of
packaged goods more intelligent, more interactive, more trackable
and more valuable to CPG companies, retailers and their
customers.”
According to SmithersPira, the intelligent package market is
expected to be worth over $2 billion by 2021, with expected growth
to be at least 18% annually. Connected packaging offers many
advantages over current conventional packaging, such as reduced
counterfeiting, real-time product tracking and analytics, a direct
digital path to the end consumer for ongoing relationships, easy
implementation, extended shelf life, and increased safety coupled
with low cost, among others.
"By digitally-enabling the smart product packaging at point of
manufacture, we can add real-time connected intelligence to any
physical product throughout its lifecycle,” explained Niall Murphy,
Founder and Chief Executive Office of EVRYTHNG. “We’re building the
world’s biggest ecosystem of strategic packaging and labeling
partners across different material types and industries to realize
our vision of consumer products that are #BornDigital™.”
“Our collaboration with WestRock and EVRYTHNG is another step in
delivering of our Intuitive Computing Platform based on Digimarc
Barcode,” said Bruce Davis, CEO at Digimarc. “This collaboration
will expedite development of interactive packaging for progressive
brands, which will benefit from more accurate inventory tracking,
faster retail sales, and direct communications with consumers.”
For more information on WestRock’s Connected Packaging
Solutions, please contact your WestRock account representative, or
visit www.westrock.com/connectedpackaging.
About WestRock
WestRock (NYSE:WRK) partners with our customers to provide
differentiated paper and packaging solutions that help them win in
the marketplace. WestRock’s 39,000 team members support customers
around the world from more than 250 operating and business
locations spanning North America, South America, Europe and Asia.
Learn more at westrock.com.
About Digimarc
Digimarc Corp. (NASDAQ:DMRC), based in Beaverton, Oregon, is the
inventor of the Digimarc Discover® platform featuring the
imperceptible Digimarc Barcodes for automatically identifying and
interacting with virtually any media. The platform enables
industrial scanners, smartphones, tablets and other computer
interfaces to reliably, efficiently and economically identify
traditional barcoded items, along with many other media objects.
Digimarc Barcodes are imperceptible to people and do all that
visible barcodes do, but perform better. They can be applied to
virtually all forms of media. These remarkable capabilities have
allowed Digimarc and its business partners to supply a wide range
of patented consumer engagement, media management and security
solutions across multiple consumer and government industry sectors.
Digimarc owns an extensive intellectual property
portfolio, with patents in digital watermarking, content
identification and management, media object discovery, and
intuitive computing more generally. For more information and the
latest news, please visit www.digimarc.com and follow on
Twitter at @Digimarc.
About EVRYTHNG
EVRYTHNG is the Internet of Things Smart Products Platform
connecting consumer products to the Web, and managing real-time
data to drive applications. The world’s leading consumer product
manufacturers work with EVRYTHNG to manage billions of intelligent
online identities in the cloud for their products, deliver
real-time interactive experiences and support services to
consumers, and connect with the ecosystem of other applications and
products in their digital lives. To find out more about how
EVRYTHNG’s award-winning IoT cloud platform delivers better
consumer-product experiences and smarter product operations, please
visit evrythng.com and follow @EVRYTHNG.
For further information please contact: |
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|
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WestRock |
Digimarc |
EVRYTHNG |
|
|
Chris Augustine |
Gary Grossman |
Iain Alexander |
Director, Corporate
Communications |
Edelman PR |
FieldHouse
Associates |
470-328-6305 |
503-471-6868 |
+44 (0) 7500 828
324 |
mediainquiries@westrock.com |
pr@digimarc.com
|
iain@fieldhouseassociates.com |
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