RESTON, Va., Jan. 12, 2017 /PRNewswire/ -- comScore (NASDAQ:
SCOR) today announced it has signed a local TV measurement
agreement with KUSI-TV in San
Diego.
One of the nation's most-watched Independent local television
stations, KUSI will now have access to comScore local TV
ratings.
"KUSI News is as unique as the market we serve," said KUSI's
President and General Manager Michael
McKinnon. "comScore is measuring one out of every three
San Diego homes, which matters
because people watch TV differently here than they do in LA or
San Francisco. With the inclusion
of comScore's Auto and Political ratings, we will be able to sell
the relevance and value of our audiences, not just their size."
"We are excited to have KUSI join the comScore family of
clients," said comScore's Executive Vice President Steve Walsh. "Their commitment further
illustrates that the local TV industry is adopting comScore as
their massive database currency."
About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform
measurement company that precisely measures audiences, brands and
consumer behavior everywhere. comScore completed its merger with
Rentrak Corporation in January 2016,
to create the new model for a dynamic, cross-platform world. Built
on precision and innovation, our unmatched data footprint combines
proprietary digital, TV and movie intelligence with vast
demographic details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize their
complete audiences and allows marketers to reach these audiences
more effectively. With more than 3,200 clients and global footprint
in more than 75 countries, comScore is delivering the future of
measurement. For more information on comScore, please visit
comscore.com.
Cautionary Statement
This press release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, without limitation, comScore's expectations
as to the financial and operational effects of the partnership with
KUSI-TV. These statements involve risks and uncertainties that
could cause our actual results to differ materially, including, but
not limited to, comScore's ability to project the financial impact
of the partnership or comScore's ability to achieve its expected
financial results.
For a detailed discussion of these and other risk factors,
please refer to comScore's Annual Report on Form 10-K for the
period ended December 31, 2014 and
from time to time other filings with the Securities and Exchange
Commission (the "SEC"), which are available on the SEC's Web site
(http://www.sec.gov).
You are cautioned not to place undue reliance on our
forward-looking statements, which speak only as of the date such
statements are made. comScore does not undertake any obligation to
publicly update any forward-looking statements to reflect events,
circumstances or new information after the date of this press
release, or to reflect the occurrence of unanticipated events.
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SOURCE comScore