Hasbro Invites You to Discover a New World Full of Treasures with HANAZUKI
January 12 2017 - 9:00AM
Business Wire
New Entertainment Brand Launching Globally on
YouTube and the YouTube Kids App Takes Fans of All Ages on a
Spirited Adventure to a New Lunar World Full of Treasures,
Emotions, and Colorful Characters
A new world of characters joins the Hasbro, Inc. (NASDAQ: HAS)
portfolio this year with the launch of HANAZUKI, a story-driven
lifestyle brand that invites audiences to discover a new, visually
stunning and far-off moon galaxy full of treasures, surprises,
emotions, and a colorful cast of friends at the heart of it all.
Hasbro’s newest entertainment franchise-brand-in-the-making debuts
with the Company’s first ever animated digital series, HANAZUKI
Full of Treasures, premiering on YouTube and the YouTube Kids app
January 12th.
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HANAZUKI, a spirited young moonflower, is at the
center of this bold new galaxy where she embarks on an
unpredictable hero's journey to save her moon from dark forces that
threaten to destroy it. Through this adventure, she meets
new friends, and discovers a world full of surprises and
new feelings, ultimately learning that her ever-changing moods
prove to be quite powerful.
The HANAZUKI brand is inspired by whimsical character creations
originating out of Amsterdam and being brought to life by Hasbro
through a rich and immersive storyline focused on the power of
embracing how you’re feeling, no matter what your mood.
“We couldn’t be happier that our beloved HANAZUKI inspired
Hasbro to further develop the colorful cast of characters and
create such a unique and dynamic new world full of surprises and
magical mayhem,” said Niko Stumpo and Hanneke Metselaar, local
Amsterdam artists and original creators of HANAZUKI. “It’s been
incredible to see Hasbro evolve the HANAZUKI brand into so much
more through vibrant storytelling, toys, and beyond.”
“In working closely with Niko and Hanneke, we were inspired by
the spirit of Hanazuki and identified her as a strong,
multidimensional and relatable heroine,” said Samantha Lomow,
senior vice president, Hasbro Brands. “Within her effervescent
world, we’ve developed a unique story that encourages audiences to
embrace their ever-changing emotions and celebrate them in a
uniquely empowering way. We know audiences will fall in love with
Hanazuki and her magical and eccentric world.”
Produced by Hasbro Studios in collaboration with Titmouse
Studios, the HANAZUKI Full of Treasures animated digital series
transports viewers into a distant galaxy full of colorful moons,
and a mysterious dark force that threatens this new world. The
story follows the adventures of HANAZUKI as she discovers she
possesses a great power that is revealed when she expresses her
many moods, which just may be the key to saving the entire galaxy.
As she explores her lunar world, HANAZUKI meets strange and
humorous characters along the way, including spirited bunny-like
creatures called HEMKAS, a sleepy moon child known as LITTLE
DREAMER who delivers daily treasures, the self-appointed sheriff of
HANAZUKI’S moon, DAZZLESSENCE JONES who sparkles and shines while
making sure law and order is preserved, the aptly named SLEEPY
UNICORN, and more.
The series will feature 27 11-minute animated episodes released
throughout the year timed to the full moons. The first nine
episodes are available now and can be viewed on the Hasbro YouTube
page and in the YouTube Kids app.
The HANAZUKI brand will include several other ways for fans to
express and embrace their moods alongside HANAZUKI, with a digital
app launching in April and branded consumer product offerings
throughout the year. A HANAZUKI toy line inspired by the series
will launch in June at select retailers and nationwide in August
featuring over 175 collectible treasures and figures, plush items,
and a stylish Bluetooth-enabled and app-connected wearable,
enabling kids to share and express their moods, just as HANAZUKI
does in the animated series.
To learn more about the HANAZUKI brand, visit Hanazuki.com or
connect with HANAZUKI on Instagram to discover her treasure-filled
world.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About YouTube Kids
The YouTube Kids App is the first Google product built from the
ground up with little ones in mind. The App makes it easier for
kids to find videos on topics they want to explore and is available
for free on Google Play and the App store.
HAS-B
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Hasbro, Inc.Kristina Timmins,
401-727-5973Kristina.timmins@Hasbro.comorLitzky Public
RelationsKelsey Tarczanin/ Sara McGovern,
201-222-9118ktarczanin@litzkypr.com /
smcgovern@litzkypr.com
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