SOUTHAMPTON, England,
January 12, 2017 /PRNewswire/ --
Innovative silicone hydrogel lens, featuring
breakthrough optic technology, creates a buzz with
digital industry leaders
With the International Consumer Electronics Show, CES 2017,
taking place recently, all eyes in the digital industry have been
closely focused on Las Vegas and
the technological developments being announced.
This year, however, it's not just one of the latest gadgets
that's being described by leading tech commentator,
digitaltrends.com, as a 'must-have item of CES 2017'[1]
but the newest contact lens to be launched by global contact lens
manufacturer, CooperVision. By introducing Biofinity
Energys™ contact lenses to the 200,000 digital industry
leaders attending the show, CooperVision has been able to
demonstrate how the new contact lenses, designed specifically for
digital lifestyles, may make the eye tiredness and dryness
associated with excessive digital device usage a thing of the
past.
Seven in ten adults experience discomfort that comes with long
hours of digital device use[2], and it is most commonly
felt after two or more hours in front of a digital screen,
characterised by tiredness, dryness, and redness. More than a third
of Millennials spend nine or more hours each day on digital
devices[2]. Not surprisingly, up
to 88 percent[2] of
Millennials report eye tiredness and dryness symptoms. Extended
exposure to bright light, screen glare and longer periods of device
use can contribute to the issue, which is becoming known as digital
eye fatigue.
Biofinity Energys™ contact lenses are designed for
all-day wear, helping people's eyes better adapt so they can
seamlessly and continuously shift focus between digital devices and
offline activities. After one week of wear, eight out of ten
digital device users agreed that Biofinity Energys™ lenses made
their eyes feel less tired.[3]
Two novel elements are at the heart of the lens' performance and
optimisation for digital device users:
- Digital Zone Optics™ lens design, a
breakthrough that integrates multiple front-surface aspheric curves
across the entire optical zone. This simulates positive power in
the centre of the lens, helping reduce strain on the eyes' ciliary
muscle as a person moves their gaze from on-screen to off-screen
and back with less effort.
- Aquaform® Technology, which attracts and binds water
throughout the lens material to retain moisture, even during times
of reduced blinking, which is common with device use. This helps
with eye dryness and provides the hydration, breathability and
softness that healthy eyes deserve.
The lenses also incorporate a smooth, naturally wettable surface
design with a special rounded edge. This reduces interaction
between the lens and the inside of the eyelids, improving
long-lasting wearing comfort.
Dr. Bruce Lucas, a
fourth-generation optometrist who practices in California, was among the first to begin
fitting the lens.
"Nearly everyone who comes into my office is using digital
devices throughout the day, and I've been seeing more tiredness and
dryness as device use skyrockets. In my opinion, the Biofinity
Energys™ lens is the most advanced on the market, thanks
to CooperVision having the foresight and R&D muscle to take on
this challenge. I've been prescribing Biofinity Energys™
to all of my eligible contact wearers - its performance is nothing
short of remarkable, and is definitely a game changer."
Commenting on the lens' debut at CES, Oxana Pastushenko, VP Marketing at CooperVision
said: "We're delighted by the feedback we have received for our
Biofinity Energys™ contact lenses at CES 2017. Support
from the digital industry is extremely important to us within the
context of this product as we communicate to the millions of
digital device users worldwide that eye tiredness and dryness no
longer need be accepted as 'normal' for contact lens wearers,
thanks to Biofinity Energys™."
Biofinity Energys™ lenses are designed to be replaced
monthly and require similar care and handling as other soft contact
lenses to ensure a healthier wearing experience. Consumers should
consult with their eye care professional before wearing this or any
other lens.
For more information visit
http://www.coopervision.co.uk.
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO),
is one of the world's leading manufacturers of soft contact
lenses and related products and services. The Company
produces a full array of monthly, two-week and daily disposable
contact lenses, all featuring advanced materials and optics.
CooperVision has a strong heritage of solving the toughest vision
challenges such as astigmatism and presbyopia; and offers the most
complete collection of spherical, toric and multifocal products
available. Through a combination of innovative products and focused
practitioner support, the company brings a refreshing perspective
to the marketplace, creating real advantages for customers and
wearers. For more information,
visit http://www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device
company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated
to being A Quality of Life Company™ with a focus on delivering
shareholder value. Cooper operates through two business units,
CooperVision and CooperSurgical. CooperVision brings a refreshing
perspective on vision care with a commitment to developing a wide
range of high-quality products for contact lens wearers and
providing focused practitioner support. CooperSurgical is committed
to advancing the health of families with its diversified portfolio
of products and services focusing on women's health, fertility and
diagnostics. Headquartered in Pleasanton,
CA, Cooper has approximately 10,000 employees with products
sold in over 100 countries. For more information, please visit
http://www.coopercos.com.
1.
http://www.digitaltrends.com/cool-tech/coopervision-biofinity-energys/
2. The Vision Council. Hindsight is 20/20: Protecting Your Eyes
from Digital Devices - 2015 Digital Eye Strain Report.
3. Data on file.
SOURCE CooperVision UK