BEAVERTON, Ore. and
NEW YORK, Jan. 12, 2017 /PRNewswire/ -- NRF Booth
#4402 -- Digimarc Corporation (NASDAQ: DMRC) and Bossa
Nova Robotics today announced that they are collaborating on
next-generation retail solutions for more efficient inventory
management. Digimarc technology is now integrated into Bossa Nova's
retail robots, allowing them to quickly and accurately scan
products that have been enhanced with Digimarc Barcode. This
collaboration enables retailers to reduce out-of-stocks and better
manage store inventory levels by using real-time data for task
management and planogram planning on the retail floor.
Bossa Nova's robots autonomously scan store shelves for
out-of-stock products, planogram compliance and correct pricing. By
reading a Digimarc Barcode, Bossa Nova robots provide retailers
with time-sensitive data to help them make real-time, fact-based
decisions to prevent product shortages and practice Just-in-Time
(JIT) inventory management to increase efficiencies. Data from
Bossa Nova seamlessly integrates with existing inventory management
systems, so as to not disrupt inventory protocols. In addition, the
robots operate collaboratively alongside store employees and can
safely maneuver around customers, allowing inventory management to
continue unabated during operating hours. This collaboration
enables Bossa Nova to use Digimarc Barcode-enabled shelf labels as
part of its Planogram compliance solution.
Digimarc Barcodes contain the same Global Trade Item Number
(GTIN) information found in traditional UPC/EAN symbols, but are
imperceptible to the human eye, and repeated across the entire
packaging surface, significantly increasing the speed and accuracy
of inventory scanning.
"Through robotics, computer vision and deep learning, Bossa
Nova's data is bringing tremendous inventory efficiency
improvements to retail stores," said Martin
Hitch, CEO of Bossa Nova Robotics. "Digimarc Barcode is a
disruptive technology that will replace visible barcodes and
simplify the way we identify products on shelf. Retailers and
suppliers are guaranteed accurate inventory information at scale
and unprecedented visibility into merchandising performance.
Digimarc is an integral part of progressive retail operations, and
we are excited to partner with them in delivering the foundation of
the store of the future."
Along with inventory management, Digimarc Barcode offers
benefits along the value chain, including improved supply-chain
management and in-store customer engagement. Digimarc Barcode gives
brands the opportunity to enhance their packaging with additional
content that can be scanned by customers using their smartphones.
In addition, the most commonly-used POS scanners read Digimarc
Barcode, helping retailers improve front-of-store efficiency and
boosting ROI.
"A new vision for future retailing is taking shape, using
automation to improve store efficiency, information transparency,
and customer satisfaction," said Sean
Calhoon, Vice President of Product Management at Digimarc.
"Bossa Nova Robotics is a key part of that vision. By reading
Digimarc Barcodes on product packaging, their robots will be far
more effective helping stores improve their shelf stocking and
inventory management."
Digimarc's collaboration with Bossa Nova is another example of
the company's ongoing integration into every stage of "the package
journey" through its partnerships with design and pre-press
companies, POS manufacturers, system integrators, as well as the
company's collaboration with GS1 US and GS1 Germany to support information standards
across the industry. See Bossa Nova
at NRF at Digimarc's booth #4402.
Learn more about the Digimarc Barcode and how it is changing the
retail experience at
https://www.digimarc.com/products/discover/barcode.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of Digimarc
Discover® software and the imperceptible Digimarc Barcode for
automatically identifying and interacting with virtually any media.
Digimarc Discover software enables industrial scanners,
smartphones, tablets and other computer interfaces to reliably,
efficiently and economically identify traditional barcoded items,
along with many other media objects. Digimarc Barcodes are
imperceptible to people and do all that visible barcodes do, but
perform better. These remarkable capabilities have allowed Digimarc
and its business partners to supply a wide range of patented
consumer engagement, media management and security solutions across
multiple consumer and government industry sectors. Digimarc owns an
extensive intellectual property portfolio, with patents in digital
watermarking, content identification and management, media object
discovery, and intuitive computing more generally. For more
information and the latest news, please visit www.digimarc.com
and follow on Twitter at @Digimarc.
About Bossa Nova Robotics
Located in San Francisco and
Pittsburgh, Bossa Nova empowers
retailers to make educated and informed inventory decisions by
collecting and analyzing terabytes of data about consumer products
in the store. Bossa Nova's robots provide fast inventory analysis
helping retailers to optimize task planning and their employees to
more effectively stock shelves. With a multi-disciplinary team of
robot, computer vision, machine learning, and big data scientists,
Bossa Nova has solved the challenges to deploy fully autonomous
robots in populated environments. For more information, please
visit www.bossanova.com.
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SOURCE Digimarc Corporation