Maidenform Breaks into Active with Its First-Ever Sport Collection
January 11 2017 - 4:07PM
Business Wire
Maidenform, the iconic intimate apparel brand, is introducing
its first collection of sports bras with the launch of Maidenform
Sport, available at Kohl’s. The new collection includes four
performance bras designed with Maidenform brand’s signature shaping
support, as well as one-size-fits-all microfiber thong and bikini
silhouettes. Each of these styles are made to flatter every woman’s
shape by providing the perfect combination of versatility and
support.
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Modeled off of the bestselling Maidenform bras, the Sport styles
are equipped with features such as Secure Zip closures, fully
adjustable straps and double lined wings, making them versatile for
different activity levels and occasions. Performance features
include moisture wicking technology and motion control to minimize
bounce. The collection will be available in multiple fashion
colorways and patterns to coordinate with both the thong and bikini
styles. This collection complements the modern, sexy, and stylish
personality the Maidenform brand represents.
“We are excited about our Sport collection, which will bring the
same flattering shaping, fit and support that our loyal customers
have relied on for years,” said Vicki Seawright,
vice-president/general manager Maidenform. “We want to ensure that
each woman has the support she needs for her on-the-go and active
lifestyle.”
The Sport bra styles include the Sport Convertible Wirefree in
sizes 34-36A; 34-40B, C; 34-38D, DD; Sport Secure Zip Front
Underwire Racerback: Sizes 34-38B; 34-40C, D; 34-38DD; Sport
Ultimate Underwire Bra: Sizes 34-36A, 34-38B, C, D, DD; Sport
Custom Lift Underwire Bra: Sizes 34-36A; 34-38B, C, D & DD. All
styles are offered in the following colors and prints; White,
Black, Pink, Blue Heather Print, Charcoal Heather Print, Berry
Heather Print, and Blue Digital Animal Print with a $44 MSRP. The
One Size Microfiber thong is offered in both basic and spring
fashion colorways.
About Maidenform
An intimate apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties and shapewear to
women with an active lifestyle, a sense of style, and an
appreciation for the way they look. Maidenform products may be
found in leading department stores and national chain stores and
direct to consumers via outlet stores and websites. Maidenform is
owned by HanesBrands (NYSE: HBI), a socially responsible leading
marketer of intimate and basic apparel under some of the world’s
strongest apparel brands.
www.maidenform.comwww.facebook.com/maidenformbrandswww.twitter.com/maidenformwww.instagram.com/maidenform
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HanesBrandsBernadette Wallace,
336-519-6250Bernadette.wallace@hanes.com
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