Top Global Pharma Companies Establish New Industry Standards Group
January 11 2017 - 7:03AM
Business Wire
Align Biopharma to create open technology
standards that make it faster and easier for healthcare
professionals to connect with life sciences companies
Veeva Systems Inc. and six of the
top 25 largest global pharmaceutical companies today announced the
formation of Align BiopharmaTM, a new group dedicated to setting
technology standards that will make it faster and easier for
healthcare professionals (HCPs) to connect with the life sciences
industry. Founding members, with input from across the industry,
will develop open standards and solutions for companies to
streamline how HCPs get the drug and treatment information they
need to deliver improved care to patients.
“Common industry standards can make it more effective and
efficient for life sciences companies and healthcare professionals
to connect,” said Patrick Retif, VP IT, Global Commercial at
Allergan. “Working together can help harmonize digital engagement
and information access across the industry and create a better
experience for our shared customers.”
The rise of specialty drugs to treat complex diseases is
creating a greater need for HCPs to have more timely and tailored
information. As the number of new drugs increases so does the
amount of information healthcare professionals require to
facilitate patient engagement. There is significant potential for
biopharmaceutical companies to use digital technology to inform
HCPs on new or more complex treatments.
Initially, Align Biopharma will focus on developing two new
standards to facilitate seamless digital engagement and simplify
the HCP experience:
- Identity management – definition
of an identification and authentication standard to enable a single
sign-on for HCPs to access online content – including websites,
portals, virtual events, or webinars – across all companies.
- Consent and communication
preferences – definition of standards for consent and
preference management so that there is consistency in how HCPs
specify communication preferences with each company.
“Digital is transforming how life sciences companies and HCPs
collaborate and interact,” said Paul Shawah, vice president of
commercial cloud strategy at Veeva. “With the proliferation of
advanced treatments and digital channels, adhering to industry
standards will simplify the challenges doctors face in getting the
right information quickly.”
For more information on Align Biopharma, visit
AlignBiopharma.org to learn about its mission and current standards
in development.
About Align Biopharma
Align Biopharma is an industry standards group comprised of
leading pharmaceutical companies dedicated to making it faster and
easier for healthcare professionals to connect with the life
sciences industry and get the drug and treatment information they
need to deliver improved care to patients. For more information,
visit AlignBiopharma.org.
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