Dun & Bradstreet Acquires Avention, the Maker of OneSource; Expands Presence & Offerings in B2B Sales Acceleration Market
January 10 2017 - 4:15PM
Business Wire
Dun & Bradstreet (NYSE: DNB) today announced that it has
acquired Massachusetts-based Avention, the maker of OneSource®
solutions. Avention provides organizations with a deeper
understanding of company, contact, and market data, delivered
through a robust technology platform.
The acquisition positions Dun & Bradstreet as a leader in
the Sales Acceleration market. The category provides Sales and
Marketing professionals with actionable market and company
information enhanced by software. The goal of Sales Acceleration is
to deliver refined information to make it more current, connecting
it with buying signals, and providing it with relevant context.
Outsell, Inc. estimates this fragmented and underserved space has
an annual market opportunity of $10 billion.
Dun & Bradstreet is uniquely positioned to serve this
growing market with its foundational company and contact data,
which will soon be delivered through Avention’s best-in-class
software offerings. The combination provides a tremendous
opportunity to evolve Dun & Bradstreet’s Traditional
Prospecting offerings into a category that serves critical B2B
sales and marketing needs. Following the acquisition, Dun &
Bradstreet’s Sales Acceleration product portfolio will include:
Hoover’s, Avention, NetProspex, and Strategic Alliance solutions
(such as its partnership with Salesforce.com). Combined, these
products generated in excess of $200 million in 2016 revenue.
“The Sales Acceleration space offers a big opportunity for Dun
& Bradstreet. We believe as the global leader in commercial
information we are well positioned to take market share and
accelerate our growth strategy,” said Bob Carrigan, chairman and
chief executive officer of Dun & Bradstreet. “Bolstered by the
success of our recent M&A activity, which has exceeded its
acquisition economics, we will continue to explore smart, tuck-in
acquisitions that, combined with disciplined execution, will help
us to further expand our leadership in this category as well as
other areas of our business.”
Dun & Bradstreet purchased Avention for $150 million, net of
cash assumed, on January 9, 2017. Avention generated approximately
$60 million in revenue in 2016. The acquisition is expected to be
neutral to as adjusted operating income in 2017 and accretive
beginning in 2018 as meaningful cost synergies begin to
materialize.
Using Avention’s dynamic and powerful platform to bring to life
Dun & Bradstreet’s global database, B2B sales and marketing
professionals will benefit from an intuitive interface, simple
integration of timely sales intelligence, and constantly curated
data. Coupled with the ability to plug into third-party CRM and
Marketing Automation systems, customers receive their
mission-critical data when, where and how they need it.
“We are excited to combine our world-class company and contact
data with Avention’s best-in-class technology that is fully
integrated with the leading software platforms utilized by B2B
sales professionals and marketers,” said Josh Peirez, president and
chief operating officer of Dun & Bradstreet. “Avention is a
natural fit that will allow us to deliver tremendous value to
customers, and the synergies we can capture put the value of this
deal well above the purchase price of the acquisition.”
For further detail on the benefits to our customers, visit
www.dnb.com/avention.
About Dun & Bradstreet®
Dun & Bradstreet (NYSE: DNB) grows the most valuable
relationships in business. By uncovering truth and meaning from
data, we connect our customers with the prospects, suppliers,
clients and partners that matter most, and have since 1841. Nearly
ninety percent of the Fortune 500, and companies of every size
around the world, rely on our data, insights and analytics. For
more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170110006214/en/
Dun & BradstreetMediaDeborah McBride,
973-921-5714mcbrided@dnb.comorInvestors/AnalystsKathy Guinnessey,
973-921-5892Kathy.Guinnessey@dnb.com
Dun and Bradstreet (NYSE:DNB)
Historical Stock Chart
From Mar 2024 to Apr 2024
Dun and Bradstreet (NYSE:DNB)
Historical Stock Chart
From Apr 2023 to Apr 2024