WALLDORF, Germany, Jan. 10, 2017 /PRNewswire/
-- SAP SE (NYSE: SAP) today announced
that The Rockport Group, a global premier comfort shoe brand,
has gone live with the SAP® Fashion Management application to unify
wholesale, retail and business-to-business channels and to address
the changing needs of the market.
The Rockport Group turned to SAP to reach a broader global
audience and support its entrance into new markets, such as
China, and to strengthen its
presence in existing markets such as the
United States, Canada,
Japan, Korea, Portugal and Spain. Rockport has three brands — Rockport,
Aravon and Dunham — and more than 300 locations in over 60
countries. The company has also gone live with the SAP Customer
Activity Repository application and SAP Hybris® solutions to
provide a 360-degree view of customers globally.
SAP Fashion Management, launched in January 2014, is a
multichannel, vertically integrated fashion application that
harmonizes wholesale, retail and manufacturing processes within one
back-end software system. Built in collaboration with four
customers, including adidas Group, SAP Fashion Management currently
supports over 70 customers worldwide including Benetton, Brooks
Brothers and more.
SAP Fashion Management, combined with SAP Customer Activity
Repository and SAP Hybris solutions, enables Rockport to
orchestrate responses to customer activity and order fulfillment in
an increasingly complex omnichannel retail environment.
Specifically, the solutions enable vertically integrated retail
brands to:
- Base their plans and forecasts on real-time customer
insights
- Break down data silos and enable real-time data access,
visibility and analytics with software and technology from SAP
- Anticipate each customer's needs; develop promotions,
assortments and programs that boost market share; and optimize
customer experience across channels.
- Blend digital and physical channels to give customers one
personalized view of the brand
"With SAP solutions, we have significantly more visibility into
our inventory and financials, enabling us to better serve our
customers and deliver a modern experience," said Ram Reddy, CIO,
The Rockport Group. "We look forward to continuing this
relationship with SAP as we transform to meet the demands of
today's shopper."
SAP announced last year that Benetton, a leader in the fashion
industry with more than 5,000 retailers and 10,000 employees around
the globe, selected SAP Fashion Management, SAP S/4HANA® and the
SAP HANA® platform to simplify its retail and franchise operations
in one integrated system. Benetton's Massimo Amadio, group chief information officer,
said: "With SAP innovations, Benetton expects to increase its speed
and flexibility in supporting distribution and sales processes in
order to deliver superior value to its customers in this digital
era. Once fully deployed, SAP Fashion Management will be the
backbone for the entire commercial network worldwide."
SAP Fashion Management, SAP Customer Activity Repository and SAP
Hybris solutions will be featured January 15–17, 2017, at
the NRF Annual Convention and EXPO in New York. Join the conversation by following
SAP on Twitter at @SAP_Retail, visit sap.com/nrf and
watch live presentations in SAP's booth #1921.
For more information, visit the SAP News Center. Follow SAP on
Twitter at @sapnews.
Media Contact:
Stacy
Ries, +1 (484) 619-0411, stacy.ries@sap.com, ET
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SOURCE SAP SE