Wingstop Launches Voice-Activated Ordering for Amazon Alexa
January 10 2017 - 7:00AM
Wingstop, Inc. (NASDAQ:WING), the award-winning wing concept with
more than 900 locations worldwide, today became the first
restaurant brand to offer voice-activated ordering with menu item
customization through Amazon Alexa. Starting today, wing fans
can now feed their craving for flavor by speaking simple command
prompts that will activate Amazon’s cloud-based voice service,
Alexa, to place a new order, re-order from favorite and recent
orders, process payment and provide estimated pick-up times.
“Wingstop is digitally driven and the launch of
voice-activated ordering is the next step in our commitment to
providing the most convenient, engaging, and cutting edge brand
experience for our fans,” said Stacy Peterson, CIO of Wingstop. “We
are proud to be working with Amazon to enable Alexa ordering of
Wingstop Combos, as well as re-orders and favorite orders, plus the
ability to customize flavors, dips and sides – making ordering your
favorite wings easier and more fun than ever before.”
Amazon Alexa users can activate a Wingstop order
by using simple vocal prompts such as “Alexa, ask Wingstop to order
wings”; “Alexa, ask Wingstop to order favorite”; or “Alexa, ask
Wingstop to order an 8 piece classic wing combo with lemon pepper,
fries and ranch.” To get started, Alexa users must enable the skill
in the Alexa app and then link their Wingstop account. The entire
ordering process can take place within the Wingstop skill for
Alexa. Customers can also manage favorites, set order locations and
save payment information for even easier ordering on their next
go-round.
“Wingstop and Amazon are two brands that believe
in leveraging technology to create powerful connections with their
customers,” said Rob Pulciani, Director, Amazon Alexa. “We’re
thrilled to be working with Wingstop to launch the first full-menu
voice-activated ordering functionality, allowing customers to avoid
the line by ordering through Alexa.”
Voice ordering with Amazon Alexa is the latest
extension of Wingstop’s preexisting digital ordering platforms. A
digitally-driven, innovative restaurant brand, the Company debuted
the industry’s first-ever multi-channel social ordering
capabilities on Facebook Messenger and Twitter in June 2016 and was
ranked the number one “Most Beloved” fast casual dining brand on
social media (and second overall restaurant brand) in the United
States by Netbase. The omni-channel text and voice conversational
technology, powered by Conversable, Inc., allows customers to start
an order, customize it, and enjoy easy check-out without ever
leaving their preferred social media channel or Amazon Alexa
device. Digital orders accounted for 19 percent of total orders for
Wingstop, as of the end of the Company’s fiscal third quarter.
In addition to voice ordering via Amazon Alexa,
and social ordering on Facebook Messenger and Twitter, Wingstop
fans can also place orders online or via mobile device by visiting
order.wingstop.com, www.wingstop.com/espanol, or by downloading the
Wingstop app, available from Apple’s App Store and Google Play.
To set up a Wingstop account, guests can simply visit
Wingstop.com/account.
About Wingstop:Founded in 1994
and headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ:WING)
operates and franchises 949 restaurants across the United States,
Mexico, Singapore, the Philippines, Indonesia, and the United Arab
Emirates. The Wing Experts’ menu features classic and boneless
wings with 11 bold, distinctive flavors including Original Hot,
Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic
Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero.
Wingstop’s wings are always cooked to order, hand-sauced and tossed
and served with a variety of house-made sides including hand-cut,
seasoned fries. Having grown its domestic same store sales for 12
consecutive years, the Company has been ranked #3 on the “Top 100
Fastest Growing Restaurant Chains” by Nation’s Restaurant News
(2016), #7 on the “Top 40 Fast Casual Chains” by Restaurant
Business (2016), and was named “Best Franchise Deal in North
America” by QSR magazine (2014). Wingstop has been designated
a certified Great Place to Work® (2016), and was ranked #88 on
Fortune’s 100 Best Medium Workplaces list in October 2016. For more
information visit www.wingstop.com or
www.wingstopfranchise.com. Follow us on facebook.com/Wingstop
and Twitter @Wingstop.
MEDIA CONTACT:
Seth Grugle
ICR
wingstop@icrinc.com
646.277.1200
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