Sony Pictures Television Networks, Asia Secures Rights for Season
Two
SINGAPORE, Jan 10, 2017 - (ACN Newswire) - Sony Pictures Television
(SPT) Networks, Asia announced today a multi-year agreement with
FremantleMedia International and Syco Entertainment for the rights
to Asia's Got Talent, the record-breaking series that premiered
first on Sony's AXN channel in 2015. The agreement forms part of
SPT Networks' long term strategy to further build on its pipeline
of successful original productions.
Billed as the biggest talent show in the world, Asia's Got Talent
is set to return to AXN this year, featuring the region's most
dynamic, stunning and somewhat crazy acts from AXN's 20 broadcast
territories across Asia. The announcement follows hot on the heels
of hugely popular The Amazing Race Asia Season 5, which celebrated
its season finale last month, winning the ratings in its timeslot
among all regional English language pay-TV channels collectively in
Singapore, Malaysia and the Philippines.[1]
"AXN is the home of high quality original productions that are
'made in Asia, for Asia'. We were the first channel to premiere a
localized, pan-regional format 10 years ago and since then have
consistently rolled out original productions that truly resonate
with our viewers. This year, we'll be expanding our slate to
feature an AXN programming line-up that's even more locally
relevant with a bigger focus on social media engagement," said
Virginia Lim, Senior Vice President and Head of Content, Production
and Marketing, Sony Pictures Television Networks, Asia.
Ganesh Rajaram, General Manager/EVP, FremantleMedia International,
Asia said, "Asia's Got Talent season one was one of the most
successful talent shows to have aired in the region. It has become
the benchmark for talent shows in the pan-regional space. We are
thrilled to have secured this multi-year partnership with Sony
Pictures Television Networks, Asia and are confident that the new
seasons will be tremendously successful."
George Levendis, Head of International at Syco Entertainment, said,
"The first series of Asia's Got Talent was an undeniable smash on
AXN and brought together wonderful talent from twenty markets,
making it one of the most engaging, fun and exciting productions
globally. With the Got Talent franchise now reaching over 70
commissions across the world we are extremely pleased to see Got
Talent back on air on AXN in 2017 as part of this multi-year
agreement."
Season one of Asia's Got Talent set new ratings records for the
English general entertainment (GE) genre during its run, taking AXN
to the number one spot in its timeslot among all regional pay-TV
channels collectively across Southeast Asia and Taiwan.[2]
In Malaysia, Asia's Got Talent was the highest rated entertainment
series on English language channels on Astro in the past two years.
In the Philippines, the Grand Final Results episode of Asia's Got
Talent was the highest rated pay-TV program in the country since
2008, and commanded a 96 percent share among 22 English GE
channels. [3]
"Asia's Got Talent is an incredible platform to showcase the
region's emerging talent and given AXN's enormous reach and
influence in Asia, it's an ideal match. We look forward to
discovering the region's hidden performers and catapulting them to
global stardom," said Lim.
Auditions will be held in various cities throughout Asia in the
coming months with the premiere of Asia's Got Talent Season 2
slated for the second half of the year.
The Got Talent franchise was created by Simon Cowell's Syco
Entertainment and is co-produced and owned by Syco Entertainment
and FremantleMedia. It is entered in the Guinness World Records as
the Most Successful Reality Television Format in history with 70
local versions produced across Europe, Asia Pacific, the
Middle-East, Africa and the Americas. Around the world, the Got
Talent format airs in a total of 186 countries.
AXN is a leader of regionally produced original content in Asia,
with notable ratings successes including five seasons of the
international Emmy-nominated The Amazing Race Asia; the Asian
Television Award-winning Cash Cab Asia and Cash Cab Philippines;
The Apprentice Asia; Cyril: Rio Magic; Cyril's Family Vacation:
Hawaii Edition; and the Asian Television Award-nominated Cyril:
Simply Magic.
[1] Source: Kantar Malaysia Astro DTAM, GFK Singapore SG-TAM,
Kantar Media Philippines all urban panel, 13th October to 15th
December 2016, Thursdays, 9pm to 10pm, target: pay TV 4+
[2] Source: Kantar Malaysia Astro DTAM, Kantar Media Singapore,
Kantar Media Philippines all urban panel, 12th March to 14th May
2015, Thursdays, 8pm to 10pm, target: pay TV 4+
[3] Source: Kantar Malaysia Astro DTAM, 2015-2016. Kantar Media
Philippines all urban panel, 14th May 2015, target: pay TV 4+
About Sony Pictures Television Networks, Asia
Sony Pictures Television (SPT) Networks, Asia is a leading operator
of ad-supported channels including English general entertainment
powerhouses AXN and Sony Channel; and Asian content giants Animax,
GEM and ONE. SPT Networks' portfolio collectively features the
biggest and best titles from Korea, Japan and the U.S that are
first run, exclusive and aired close to the original telecast.
Taking the content beyond the screen, SPT Networks immerses viewers
in its premium entertainment via large-scale festivals, celebrity
fan meets and social platform conversations. In Asia, SPT Networks'
portfolio is available across 19 territories and in over 42 million
homes.
About Sony Pictures Television Networks
Sony Pictures Television Networks operates branded entertainment
channels reaching over one billion households around the world.
Based in Culver City, Amsterdam, Budapest, London, Madrid, Miami,
Milan, Moscow, Mumbai, Munich, Singapore and Tokyo, Sony's linear
and digital networks offer high quality film and television content
from Sony Pictures and third-parties, as well as original content
commissioned globally and locally. Sony Pictures Television
Networks is a division of Sony Pictures Television Inc., a Sony
Pictures Entertainment company. www.SonyPicturesTelevision.com
Media Contact
Jennifer Doig
Sony Pictures Television Networks, Asia
Jennifer_doig@spe.sony.com
+65 6622 4278
Source: Sony Pictures Television Networks, Asia
Copyright 2017 ACN Newswire . All rights reserved.
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