SAN FRANCISCO, Jan. 9, 2017 /PRNewswire/ -- According to the
National Retail Federation, gift cards are one of the most popular
gifts to give, with 56 percent of consumers surveyed saying they
planned to give gift cards this year1. However,
sometimes a recipient receives a gift card they don't intend to
use. For those looking to find their preferred brand of gift card
at a discount or to simply sell their gift cards for cash, Cardpool
today announced its redesigned website, Cardpool.com, which makes
it even easier to sell and buy gift cards by mobile phone, tablet
or computer.
Through Cardpool—a leading gift card exchange company owned by
Blackhawk Network—consumers can buy gift cards for up to 35 percent
off and sell gift cards for up to 92 percent of their value. By
connecting gift card holders into one gift card exchange
marketplace, Cardpool helps consumers get exactly what they want,
whether it's a discounted gift card, a different gift card, or
simply cash.
"Cardpool helps to streamline the buying and selling process for
pre-owned gift cards and egifts. We're continuously working to
enhance and optimize our gift card exchange tools to get the
right brands in the right hands™," said Patrick Ramsey, general manager of Cardpool.
"We're delighted to offer our customers a more user-friendly site
for selling and purchasing guaranteed2 pre-owned gift
cards and egifts."
The updated Cardpool.com offers a new look and feel and enhanced
user experience. Additional features of the newly-designed site
include:
- Optimization for mobile, tablet, and desktop use.
- Expanded inventory of guaranteed pre-owned gift cards and
supported retailer brands.
- Personalized gift card recommendations based on each user's
shopping history.
- Enhanced sorting options to find the most popular or most
heavily discounted cards.
- Swift Buy™ enables users to save time finding multiple gift
cards for a retailer with balances totaling to or near the desired
spend (e.g., a user enters $1,000 as
the total amount they want to spend and Swift Buy™ finds three gift
cards for purchase that equal or are near this amount).
- Find a Location: Cardpool customers can find the nearest
physical location to exchange gift cards for cash or another gift
card.
In addition to the new website, Cardpool supports purchases and
sales of gift cards through a variety of in-store partnerships and
via mobile application. To visit the new website or to sell and
purchase a gift card, visit www.cardpool.com.
About Cardpool
Cardpool, Inc., a Blackhawk Network,
Inc. company, is a leading gift card exchange company where
customers can buy discounted gift cards or sell gift cards for
cash. Cardpool verifies the balance of each of its gift cards and
offers the Cardpool Purchase Guarantee; see cardpool.com for terms
and conditions. Cardpool also helps retailers provide their
shoppers with these exchange services in their own physical stores
or on retailer-branded sites. Cardpool provides a turn-key solution
driving commerce for its partners, and retailers may integrate with
the exchange services by using Cardpool's proprietary APIs. Located
in San Francisco, California;
visit Cardpool at www.cardpool.com.
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a leading global stored value and payments
provider, which supports the program management and distribution of
gift cards, telecom products, and financial services products in
retail, digital and incentive channels. Blackhawk's digital platform enables the
management of stored value products, promotions, and loyalty
programs across a network of digital distribution partners
including retailers, financial service providers, and mobile
wallets. For more information, please visit
www.blackhawknetwork.com or product websites Cardpool, Gift Card
Lab, Gift Card Mall, GiftCards.com and OmniCard.
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1 National
Retail Federation's 2016 Holiday Shopping Survey is a survey
conducted by Prosper Analytics & Insights from November 1–8,
2016. The sample size included 7,206 respondents.
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2 Cardpool
guarantees any gift card purchased from Cardpool will be valid at
the merchant and for the dollar amount specified on an order.
Cardpool makes such guarantees for up to 180 days from the date of
purchase. If a customer is unable to redeem their card for the full
amount specified in their order during that time, they may contact
Cardpool for a refund. The guarantee is subject to a maximum of
$1,000 lifetime per customer.
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CONTACT:
Amanda
Fiech
amanda@fletchergroupllc.com
303-525-0520
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cardpool-makes-it-easier-to-buy-and-sell-gift-cards-300387241.html
SOURCE Cardpool, Inc.