TrueCar Announces Latest Updates to “Dealer Pledge” Initiative
January 09 2017 - 7:00AM
Business Wire
Company plans to roll out enhancements at the 2017 NADA
Convention
TrueCar, Inc. (NASDAQ: TRUE), today launched the latest updates
to its “Dealer Pledge” initiative which will be the centerpiece of
its presence at the upcoming 2017 NADA Convention. Initially
launched in March of 2016, the “Dealer Pledge” was designed to
address TrueCar Certified Dealer network concerns, with an emphasis
on important changes in the company’s product offering, customer
service, and advertising messaging. The ongoing updates to the
Pledge reflect TrueCar’s continued commitment to operate a
transparent, balanced marketplace that benefits both consumers and
dealers.
This Smart News Release features multimedia.
View the full release here:
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2017 Dealer Pledge Commitments (Graphic:
Business Wire)
One of the enhancements the company plans to highlight at NADA
is the latest version of its proprietary analytics tool, Sales
Analyzer 2.0. Dealers will have the opportunity to sign up and demo
the updated complimentary tool that will feature an interactive zip
code map and will introduce new intelligent market segmentation by
Competition Zone to help dealers maximize volume and
profitability.
“As a sign of our commitment to Dealers, we’re keeping the
Pledge alive in 2017. Throughout the year, we will continue to make
changes to our business and update our Pledge based on ongoing
Dealer feedback,” said President and Chief Executive Officer, Chip
Perry. “We want our Dealers to view the Pledge as a living roadmap
for addressing Dealer concerns, and we welcome all of our Dealers’
comments and ideas,” said Perry.
While at NADA, TrueCar will also pledge donations in support of
veterans as part of its $50K Challenge. For every visitor to
TrueCar’s NADA booth, the company will donate $150 to veterans
charities, up to $50,000.
To learn more about the Dealer Pledge at NADA 2017 and support
the $50K Challenge, please visit TrueCar booth #2061.
For more on the Dealer Pledge, please visit
truecar.com/pledge.
About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace
that provides comprehensive pricing transparency about what other
people paid for their cars and enables consumers to engage with
TrueCar Certified Dealers who are committed to providing a superior
purchase experience. TrueCar operates its own branded site and its
nationwide network of more than 13,000 Certified Dealers also
powers car-buying programs for some of the largest U.S. membership
and service organizations, including USAA, AARP, American Express,
AAA and Sam's Club. Over one third of all new car buyers engage
with the TrueCar network during their purchasing process. TrueCar
is headquartered in Santa Monica, California, with offices in San
Francisco and Austin, Texas. For more information, go to
www.truecar.com. Follow us on Facebook or Twitter.
TrueCar media line: +1-844-469-8442 (US toll-free) | Email:
pressinquiries@truecar.com
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