MCLEAN, Va. and NEEDHAM,
Mass., Jan. 9, 2017 /PRNewswire/
-- Hilton (NYSE: HLT) and TripAdvisor (NASDAQ: TRIP)
today announced a partnership to make Hilton's portfolio of 13
world-class global brands accessible in the TripAdvisor instant
booking marketplace. Beginning in early 2017, travelers around the
world will be able to make a reservation at any Hilton property
quickly and easily without leaving the TripAdvisor site or mobile
app.
Hilton, comprising nearly 789,000 rooms across 104 countries and
territories, is the latest major hotel company to join TripAdvisor
instant booking. The partnership will expand TripAdvisor's instant
booking inventory and give travelers even more room options when
shopping for lodging on the world's largest travel site*.
"At Hilton, we're always reimagining the experience for our
guests and looking for new ways to make travel easier," said
Danny Hughes, senior vice president
and commercial director, Hilton. "We are committed to working with
booking partners, like TripAdvisor, who respect our desire to
develop direct relationships with our guests, present our hotels in
a fair and equitable manner, and increase the value of both our
brands."
Users simply tap or click "Book Now" to initiate an instant
booking. During the process, TripAdvisor will prominently feature
text and branding to let the user know that Hilton will handle the
transaction and customer service.
"Hilton is a longtime partner and we are thrilled to add their
portfolio of brands to our instant booking marketplace," said
Robin Ingle, senior vice president,
global sales, TripAdvisor. "Following the rollout momentum we had
last year, we continue to accelerate our growth with new instant
booking partners and increased user adoption. We're pleased that
our community of travelers and partners alike are finding instant
booking such an attractive option."
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company,
comprising more than 4,800 managed, franchised, owned and leased
hotels and timeshare properties with nearly 789,000 rooms in 104
countries and territories. For 97 years, Hilton has been dedicated
to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 13 world-class global
brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels
& Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio
- A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by
Hilton, Hilton Garden Inn, Hampton
by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites
by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton
HHonors members who book directly through preferred Hilton channels
have access to benefits including an exclusive member discount,
free standard Wi-Fi, as well as digital amenities that are
available exclusively through the industry-leading Hilton HHonors
app, where Hilton HHonors members can check-in, choose their room,
and access their room using a Digital Key. Visit
news.hiltonworldwide.com for more information and connect with
Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and
Instagram.
About TripAdvisor
TripAdvisor® is the world's largest
travel site**, enabling travelers to unleash the full potential of
every trip. TripAdvisor offers advice from millions of travelers
and a wide variety of travel choices and planning features with
seamless links to booking tools that check hundreds of websites to
find the best hotel prices. TripAdvisor branded sites make up the
largest travel community in the world, reaching 390 million average
monthly unique visitors*, and reached 435 million reviews and
opinions covering 6.8 million accommodations, restaurants and
attractions. The sites operate in 49 markets worldwide.
TripAdvisor: Know better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries,
manages and operates websites under 24 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com,
www.cruisecritic.com, www.familyvacationcritic.com,
www.flipkey.com, www.thefork.com (including www.lafourchette.com,
www.eltenedor.com, www.iens.nl, www.besttables.com and
www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com,
www.independenttraveler.com, www.jetsetter.com, www.niumba.com,
www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com, www.travelpod.com,
www.tripbod.com, www.vacationhomerentals.com, www.viator.com, and
www.virtualtourist.com.
*Source: TripAdvisor log files, average monthly unique visitors,
Q3 2016
**Source: comScore Media Metrix for TripAdvisor Sites, worldwide,
July 2016
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SOURCE TripAdvisor