At “Un-carrier Next,” T-Mobile charts what’s
next in wireless—announces an end to bogus monthly fees and added
taxes, abolishes price hikes & pays customers back for unused
data
T-Mobile (NASDAQ: TMUS) today kicked off the next phase in its
Un-carrier Movement—and unveiled a barrage of new moves aimed at
eliminating some of the worst customer pain points in wireless
today. Speaking at the “Un-carrier Next” press event during CES in
Las Vegas, T-Mobile president and CEO John Legere and COO Mike
Sievert announced the Un-carrier is putting an end to all those
crazy monthly fees and added taxes, giving you—and only you—the
power to change the price you pay, and even putting money back in
your pocket for data you don’t use.
“Wireless consumers pay Billions extra every year in added
surcharges, taxes, monthly fees and carrier price hikes. It’s
reached epidemic proportions! And, the carriers just keep inventing
new ways to make their customers pay. So, the Un-carrier’s putting
an end to it,” said John Legere, T-Mobile president and CEO.
“Today, with Un-carrier Next, we’re laying down New Rules for the
Mobile Internet, and with T-Mobile ONE, we’re creating the first
unlimited subscription to the Mobile Internet that works for
absolutely everyone.”
Carrier customers are subjected to a steady barrage of ads for
wireless deals—only to face bill shock and wonder what the hell
happened when their Verizon or AT&T bill arrives. Suddenly,
that $110 family plan Verizon advertises on their web site has
exploded to $210.70 for a family of four on average, because
carriers could slap you with up to 75 other surcharges, bogus fees
and assorted taxes that jack up the price by more than $100! Every.
Single. Month.
Worse, the carriers raised prices on their customers at least 22
times in the last four years and launched at least 11 ‘exploding’
promos to lure customers with a sweet deal that expires down the
road, increasing your monthly bill. The result is that the price
carriers advertise is never the price you actually pay, and
customers end up handing over an extra $17.2 BILLION extra every
year in monthly fees and added taxes.
Today’s salvo of Un-carrier moves tackle these customer pain
points head on and establish New Rules for the Mobile Internet.
New Rule: What You See Should Be What You Pay – Taxes
& Monthly Fees Included on T-Mobile ONE
T-Mobile today went All In on T-Mobile ONE—completely wiping
away monthly wireless service fees and even including all taxes on
T-Mobile ONE. Now, the price you see advertised is actually the
price you pay. When you sign up for T-Mobile ONE and AutoPay for
$40 a line for a family of four, your bill at the end of the month
is EXACTLY $40 per line for your wireless service. And not a penny
more.
New Rule: You Shouldn't Have to Pay for What You Don't
Use – Introducing KickBack on T-Mobile ONE
T-Mobile also unveiled KickBack on T-Mobile ONE. In yet another
unprecedented Un-carrier first, T-Mobile will now actually pay you
back for what you don’t use. When you use 2 GB or less in a month,
you’ll get an up to $10 credit on your next month’s bill per
qualifying line. So, you never have to guess how much data you’ll
use. Just opt-in online, pay your bill on time and get paid back if
you use just a little!
With an extra line costing just $20 on T-Mobile ONE (lines
3-12), you can add a line – for a tablet or family member – that
could cost just $10 a month after KickBack.
New Rule: Only YOU Should Have the Power to Change
What You Pay – Introducing Un-contract for T-Mobile ONE
Today, T-Mobile introduced the Un-contract for T-Mobile ONE –
and notched another industry first with the first-ever price
guarantee on an unlimited 4G LTE plan. With the Un-contract,
T-Mobile signs, and customers hold all the power. Now, T-Mobile ONE
customers keep their price until THEY decide to change it. T-Mobile
will never change the price you pay for your T-Mobile ONE plan.
When you sign up for T-Mobile ONE, only YOU have the power to
change the price you pay.
New Rule: The Mobile Internet Shouldn’t Be Sold by Bits &
Bytes
Mobile IS the Internet now. So why, in 2017, do wireless
companies still start their relationship with customers by asking
“how much Internet do you need each month?” when 80% of consumers
say they don’t even understand what a gigabyte of data is?!
T-Mobile pioneered a new way with T-Mobile ONE – one simple plan
with unlimited talk, text and high-speed data. Today, Legere
announced the Un-carrier is going 100% unlimited, and later this
month, T-Mobile ONE will be the only postpaid consumer plan
available from the Un-carrier – one simple subscription to the
mobile Internet with unlimited everything. Of course, existing
T-Mobile customers can keep their current plans if they want.
“The Internet wasn’t meant to be metered in bits and bytes, so
it’s insane that wireless companies are still making you buy it
this way. The rate plan is dead – it’s a fossil from a time when
wireless was metered by every call or text,” said Legere. “The
Internet was meant to be unlimited, and at T-Mobile, we believe
that everyone should have unlimited mobile Internet. With the moves
we’re making today, T-Mobile ONE is now the one plan that works for
everyone.”
Get a 2nd Tax Rebate This Year
People hate taxes, but they love tax rebates. So, T-Mobile’s
giving carrier customers a way to get a 2nd rebate this year and
get paid back for all that money they’ve been wasting on the
carriers’ overpriced, fee-heavy plans. Starting tomorrow, get $150
per line – that’s $600 for a family of four – for every line you
switch to T-Mobile ONE up to 12 lines, for a limited time. There’s
no trade-in or equipment financing required, and you can spend your
rebate however you choose. It’s like getting a 2nd tax rebate!
Setting the Pace for the Wireless Industry
As part of today’s Un-carrier Next event, Legere also announced
another record-setting year of growth at T-Mobile. During the 4th
quarter, the Un-carrier reported 2.1 million net customer
additions, including 933,000 branded postpaid phone net customer
additions and the best ever fourth quarter branded postpaid phone
churn at 1.28%. Over the course of 2016, 8.2 million customers in
total joined the Un-carrier including an expected industry-leading
3.3 million branded postpaid phone customers.
As he has in years past, Legere also laid down his predictions
about the future of the wireless industry, touching on everything
from industry structure, competition and leadership to the future
of TV and network technology. Check out his latest blog with a
summary of those predictions.
#FeeFace
To pressure the carriers to follow T-Mobile in ending bogus
monthly fees and added taxes, the Un-carrier is inviting customers
to join the movement by posting their #FeeFace – a selfie of their
reaction to their inflated wireless bill – on Facebook, Instagram
and/or Twitter. The best Fee Faces will be entered in a daily
#FeeFace off, with each winner walking away with a sweet T-Mobile
ONE prize pack – a smartphone of their choice from T-Mobile, a free
year of T-Mobile ONE and a pair of Beats headphones. And, every
winner has a chance at the grand prize of a four-night, five-day
trip for two to Vegas with first-class airfare, deluxe
accommodations, a private driver, tickets to the hottest shows at
T-Mobile Arena and cold hard cash to party the night away, courtesy
of T-Mobile!
To go All In starting January 22, existing T-Mobile ONE and
Simple Choice customers simply need to switch to the new T-Mobile
ONE with taxes and fees included. Customers can also opt-in to
KickBack in the T-Mobile app or their T-Mobile account online.
Customers will see the changes take effect beginning with their
February usage. In the future, if customers already have a monthly
device credit on the line with specific requirements, they may need
to choose whether they want either the existing credit or KickBack.
For more information, visit www.t-mobile.com/all-in.
Video typically streams at 480p; tethering at max 3G speeds
unless you add ONE Plus Int’l. On all plans, during congestion the
top 3% of data users (>28GB/mo.) may notice reduced speeds until
next bill cycle due to data prioritization. $40/line for 4
lines when using AutoPay; see web or store for additional
pricing. Limited time offers; subject to change. Sales tax and
regulatory fees included in monthly service price. Indiana, Ohio,
and Kentucky: see in-store materials for specifics in your state.
Kickback: Must make on-time payments; must be active/in good
standing when credit applied. Max $10 credit: promo lines priced
<$10 will receive <$10 credit; free lines ineligible. May not
be combinable with all bill credit device offers. $150
Offer: Via Prepaid MasterCard Card issued by Citibank, N.A.;
may take 6-8 weeks. No cash access. Submit rebate request within 14
days & be active/in good standing when processed. Not
combinable with some offers (e.g., Carrier Freedom).
FeeFace: NO PURCHASE NECESSARY; open to all residents of the
United States, Puerto Rico and D.C. who are at least 18 years old.
Ends 1/24/16. See rules at www.t-mobile.com. Void where prohibited. Sponsored
by T-Mobile. See T-Mobile.com to learn more about
Un-contract.
About T-Mobile
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. The Company's
advanced nationwide 4G LTE network delivers outstanding wireless
experiences to 71.5 million customers who are unwilling to
compromise on quality and value. Based in Bellevue, Washington,
T-Mobile US provides services through its subsidiaries and operates
its flagship brands, T-Mobile and MetroPCS. For more information,
please visit http://www.t-mobile.com.
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