El Pollo Loco Pays Homage to Authentic Los Angeles Roots with New Creative Campaign
January 05 2017 - 09:00AM
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, announced the launch of its new “Road to
Authenticity” creative campaign. The campaign is the first in
partnership with new creative agency, Vitro, and celebrates the
company’s authentic Los Angeles roots.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/cecdf22d-5c04-4c97-892b-61f2976a9fff
“From the boulevards in the vibrant Latino heart of LA, where
fire-grilled chicken is a culinary and cultural art form, El Pollo
Loco is part of a proud and enduring heritage,” said Ed Valle,
Chief Marketing Officer of El Pollo Loco. “Since first opening in
LA in 1980, the people, places and practices of this city have
inspired the heart and soul of our brand. With “Road to
Authenticity,” Vitro helped create something truly special by
capturing these inspirations in an authentic and heartfelt way and
we’re thrilled for our fans and guests to see it.”
To develop the new video spots, Vitro, El Pollo Loco’s creative
agency of record, partnered with well-known director, David Gelb
whose work spans a variety of modern culinary masterpieces. The
striking “Road to Authenticity” campaign will launch with
traditional media, leveraging a mix of 30 and 15 second television
spots that elevate El Pollo Loco’s iconic brand story.
“There is no denying the immense influence that the vibrant
personality and character of LA has had on El Pollo Loco, and it
became clear to us our campaign needed to tell this hometown
story,” said Tom Sullivan, Chief Executive Officer of Vitro. “We’re
proud to debut “Road to Authenticity” which highlights the quality
and authenticity of El Pollo Loco through a beautiful and enticing
travelogue showcasing exactly what inspires everything they do and
have done for over 30 years.”
El Pollo Loco’s new “Road to Authenticity” advertisements can be
viewed here.
About El Pollo LocoEl Pollo Loco (Nasdaq:LOCO)
is the nation's leading fire-grilled chicken restaurant chain
renowned for its masterfully citrus-marinated, fire-grilled chicken
and handcrafted entrees using fresh ingredients inspired by Mexican
recipes. With more than 450 company-owned and franchised
restaurants in Arizona, California, Nevada, Texas and Utah, El
Pollo Loco is expanding its presence in key markets through a
combination of company and existing and new franchisee development.
Visit us on our website at ElPolloLoco.com.
About VitroVitro is not just another ad agency.
Featured in Ad Age’s Top Ten list two of the last three years,
Vitro has been helping iconic brands like ASICS, Wild Turkey,
Adidas, Petco, Lexus & Disney, drive their business forward for
24 years. Our success lies in the success of our clients. Above all
else, we're business partners, seeking out creative solutions to
real world business and brand problems, delivering results that
matter. Combine that with our philosophy of Never Settling and you
can see why VITRO stands out as a next generation creative
agency.
MEDIA CONTACT:
Christine Beggan/ Kellie Duffy, ICR
loco@icrinc.com
203.682.8200
El Pollo Loco (NASDAQ:LOCO)
Historical Stock Chart
From Feb 2024 to Mar 2024
El Pollo Loco (NASDAQ:LOCO)
Historical Stock Chart
From Mar 2023 to Mar 2024