LITTLE ROCK, Ark., Jan. 5, 2017 /PRNewswire/ -- Acxiom®
(NASDAQ: ACXM), the data foundation for the world's best marketers,
today announced the Acxiom Audience Cloud™, a self-service tool for
accessing Acxiom data that allows marketers to find the right
audience for their campaigns, adjust the size, test new segments
and distribute audiences throughout the marketing ecosystem via
LiveRamp, their preferred onboarder, or native PII-based
integrations.
As a tool for advanced cross-channel audience management, Acxiom
Audience Cloud enables agencies and marketers to generate audiences
at a targeted level, while adhering to applicable privacy rules and
laws. Agencies and marketers now have an on-demand tool that uses
AND/OR and NOT advanced logic and generates counts in seconds for
custom built audiences and delivers those audiences to hundreds of
programmatic and premium publishers across desktop, mobile and
social channels. Audiences can be targeted by:
- Known Characteristics – such as age range, income, interests,
etc.
- Propensities – prebuilt look-alike audiences who are in-market,
have a specific brand preference, etc.
- Geography – by state, ZIP code, Area Code, etc.
- Suppression – upload your file to exclude existing customers or
use criteria to remove specific attributes from your audience
For instance, a media planner using Acxiom Audience Cloud can
obtain counts in real time for affluent couples without children
who have a high propensity for luxury cars and are active
investors, and distribute this hypertargeted audience across
Acxiom's publisher partner ecosystem.
"Acxiom Audience Cloud radically simplifies the process for
creating and distributing audiences created from Acxiom data,
resulting in better campaign planning, optimized marketing spend
and increased ROI," said Andy
Johnson, vice president, data and product management,
Audience Solutions at Acxiom. "Now agencies and marketers can
benefit from direct access to advanced audience management
capabilities for true cross-channel marketing at scale, using this
solution which includes the ethical use of data considerations,
a/k/a privacy, in the design layer."
The Audience Cloud offers:
- Access to Acxiom's robust demographic and predictive data built
over 45 years
- Industry-leading identity resolution technology for
people-based marketing using Acxiom's proprietary AbiliTec® to
accurately recognize consumers across the digital ecosystem
- On-demand audience sizes for planning with industry-leading
reach
- Distributed audiences available in hours
- Privacy-safe data anonymization and matching within Acxiom's
Safe Haven® to protect consumer privacy
For more information about Acxiom Audience Cloud, visit
www.acxiom.com.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere
through a simple, open approach to connecting systems and data that
drives seamless customer experiences and higher ROI. A leader
in identity and the ethical use of data for more than 45 years,
Acxiom helps thousands of clients and partners around the globe
work together to create a world where all marketing is
relevant. For more information, visit Acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
Contacts
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
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SOURCE Acxiom