No Matter the Diet, Chipotle Has You Covered
January 04 2017 - 9:30AM
Business Wire
Chipotle’s online tool helps customers meet their dietary needs
in the New Year without sacrificing freshness or taste
Chipotle Mexican Grill (NYSE: CMG) announced today its New
Year’s resolution: an online tool to help customers not just count
calories, but make calories count. Chipotle is launching a dietary
options page that shows which ingredients are right for specific
individual needs, so that customers can build a specifically
customized meal, no matter their dietary restrictions or
preferences. Whether eating vegan, avoiding gluten or looking to
pump up the protein, Chipotle’s menu has the right combination for
everyone.
“Many New Year’s resolutions involve a pledge to live a more
active and healthy lifestyle,” said Mark Crumpacker, chief
marketing and development officer at Chipotle. “And our dietary
options page can help you keep your New Year’s resolution this
year. The tool makes it easy to customize your meal with fresh
ingredients from our everyday menu so you can stay on track with
your goals.”
To see which combinations are best for their personal health
plan, customers can enter potential ingredient groupings into
Chipotle’s nutrition calculator. This webpage also recommends
healthy ingredient combinations, such as:
- Chicken Salad (435 cal, 15.5g
fat): Romaine lettuce, Responsibly Raised chicken, black beans,
fresh mild tomato salsa and cheese (vinaigrette not included)
- Vegetarian Salad (405 cal, 23.5g
fat): Romaine lettuce, black beans, sautéed bell peppers and
onions, fresh mild tomato salsa and guacamole (vinaigrette not
included)
- 3 Crispy Steak Tacos (490 cal,
21.5g fat): Crispy corn tortillas, marinated and grilled
Responsibly Raised steak, fresh mild tomato salsa, cheese and
romaine lettuce
For years Chipotle has been providing fresh, Responsibly Raised
ingredients grown and raised with respect for farmers, animals and
the environment, and now it’s making smart eating choices easy for
customers, too.
Picky eaters welcome.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using whole, unprocessed
ingredients and without the use of added colors, flavors or other
additives typically found in fast food. Chipotle opened with a
single restaurant in Denver in 1993 and now operates more than
2,200 restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris
Arnold303.222.5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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