SÃO PAULO, Jan. 3, 2017
/PRNewswire/ -- Wunderman, a leading global digital agency and a
part of WPP, today announced that it has acquired a majority stake
in Pmweb Comunicação Ltda., a leading digital marketing specialist
in Brazil. The deal furthers
Wunderman's commitment to developing and expanding digital skills
and capabilities in high-growth markets within Latin America, while specifically
strengthening the agency's leadership in Brazil. Under the leadership of CEO Tárik
Potthoff, Pmweb will continue to operate independently as part of
the Wunderman network.
Managing a database of 200 million consumers, Pmweb is
Brazil's leading cross-channel
campaign management and optimization company. With headquarters in
São Paulo and Porto Alegre, the
company's wide range of services complement Wunderman's focus on
developing personalized marketing communications at scale. Through
this deal, Pmweb will strengthen Wunderman's ability to monitor
digital campaigns across multiple screens and devices on behalf of
its clients, allowing them to update messages in real time in order
to optimize their effectiveness.
"We are confident that the addition of Pmweb to our network will
give us a significant advantage within the actual consumer
journey," said Eduardo Bicudo,
CEO Wunderman Brazil. "Together, we will intensify our retail
operations during a time of transformation for the market, with an
increasing focus on precision, personalization and results," adds
Bicudo, who will now lead over 500 employees in the combined
operations of Wunderman and Pmweb in Brazil.
For Tárik Potthoff, Pmweb's CEO, the merger with
Wunderman will allow the company to expand their focus into all
stages of the marketing funnel. "Our combined services will allow
us to develop and maintain personalized relationships with
consumers by sharing relevant messages on their preferred digital
platforms and channels," Potthoff said. "This will increase our
returns on media investment, boost conversion rates and improve our
relationships with clients overall."
Mark Read, Global CEO of
Wunderman added, "The acquisition of Pmweb further strengthens
our data-driven marketing capabilities in the important Latin
American market and builds on the acquisitions that Wunderman has
made in 2016 in Europe and
North America to give us a unique
global platform for clients."
Responsible for managing the operations of leading companies
within the e-commerce, retail and hospitality industries, Pmweb
collects, processes and activates millions of data points from both
brick-and-mortar and virtual stores, including web browsing and
customer loyalty. The company also uses proprietary technology to
make mass communication highly personalized and automated.
About Wunderman
Wunderman is Creatively Driven.
Data Inspired. A leading global digital agency, Wunderman
combines creativity and data into work that inspires people to take
action and delivers results for brands. In 2015, industry analysts
named Wunderman a leader in marketing database operations as well
as a strong performer in customer engagement strategy.
Headquartered in New York, the
agency brings together 7,000 creatives, data scientists,
strategists and technologists in 175 offices in 60 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow us @Wunderman.
About Pmweb
Pmweb was founded 20 years ago by Tárik
Potthoff and is a market leader in solutions that bring brands and
consumers together by making intelligent use of data and strategic
services. In 2012, part of the company's shares were acquired by
Responsys Inc. In December, 2013, Responsys Inc. was acquired by
Oracle, which inherited the shares in Pmweb. In 2016, Pmweb
acquired Intuitive, a CRO leader in Brazil. Pmweb also develops innovative
technologies designed to collect and transform data for activation
on different media channels, enabling in-depth business and
customer journey analyses.
Contact
Martina
Suess
Martina.suess@wunderman.com
+1 212 210 3859 | +1 646 404 4068
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SOURCE Wunderman