DUBAI, United Arab
Emirates and SAN FRANCISCO,
Dec. 30, 2016 /PRNewswire/ -- Global
developer Emaar Properties and Twitter announced today that they
are partnering to live stream the New Year's
Eve firework displays in Dubai to a global Twitter audience. This is
the first live streaming deal Twitter has announced with a partner
based in the MENA region.
The live show will air on New Year's
Eve from Downtown Dubai at
11:30pm GST/11:30am PST and will be available worldwide to
Twitter's logged-in and logged-out audience on Twitter and
connected devices.
A series of fireworks crescendos will extend across the 500-acre
Downtown Dubai and can be viewed
from key locations across the city. Choreographed to a customized
soundtrack, the pyrotechnics display will bring to life several
milestone moments and artistic interpretations in fireworks of a
falcon flying high, swirling comets, and Arabian dance forms. In
specialized red and white comet shows and LED shows, the
pyrotechnics will be displayed from Burj Khalifa, Dubai Opera and various landmarks. The finale
of the event will feature a display in pyrotechnics celebrating
Dubai's current and future
icons.
Ahmad Al Matrooshi, Managing
Director of Emaar Properties, added: "The first-of-its-kind live
streaming partnership with Twitter for the much-awaited
New Year's Eve Gala in Dubai will offer audiences across the world a
real-time experience of the spectacle. It marks Emaar's ongoing
digital strategy to make emotional connections with the people and
engage them through the potential of social media. The New Year's Eve celebrations by Emaar is a tribute
to the positive spirit of our city, and the live streaming will
define it further as a true global celebration from Dubai."
"We are excited to announce our first live streaming partner
event in the Middle East and
North Africa region," said Kinda
Ibrahim, Director of Media Partnerships, Middle East & North Africa, Twitter. "Live streaming the
firework displays, combined with the live conversation on Twitter,
will allow people across the world to view and Tweet about the
festivities as they happen, creating a truly global
celebration."
The stream will be available globally at DubaiNYE.twitter.com
and on @MyDowntownDubai. You can join the conversation with
the hashtag #MyDubaiNewYear.
About Twitter:
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right
now. From breaking news and entertainment to sports and politics,
from big events to everyday interests. If it's happening anywhere,
it's happening first on Twitter. Twitter is where the full story
unfolds with all the live commentary and where live events come to
life unlike anywhere else. Twitter is available in more than 40
languages around the world. The service can be accessed at
Twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a
global property developer and provider of premium lifestyles, with
a significant presence in the Middle
East, North Africa and
Asia. One of the world's largest
real estate companies, Emaar has a land bank of 196 million sq. m
in the UAE and key international markets.
With a proven track-record in delivery, Emaar has delivered more
than 40,865 residential units in Dubai and other global markets since 2001.
Emaar has strong recurring revenue generating assets with over
690,000 sq. m of leasing revenue generating assets and 14 hotels
and resorts with around 2,400 rooms. Today, around 54 per cent of
the Emaar's revenue is from its shopping malls & retail,
hospitality & leisure and international subsidiaries.
Burj Khalifa, a global icon, and The Dubai Mall, the world's
largest shopping and entertainment destination, are among Emaar's
trophy developments. Emaar has now launched a magnificent new tower
that will serve as the centrepiece of the Dubai Creek Harbour
development. www.emaar.com
Follow us: www.twitter.com/emaardubai
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SOURCE Twitter, Inc.