Greg Scott, CEO of New York & Company to Be Featured on CBS’ “Undercover Boss”
December 20 2016 - 4:16PM
Business Wire
The CEO goes undercover on Wednesday, Dec. 28
to learn how he can take the fashion retailer to the next level
New York & Company, Inc. [NYSE:NWY], a specialty apparel
chain with 483 retail stores, today announced that Greg Scott, CEO
of New York & Company will be featured on the Emmy
Award-winning series “Undercover Boss” Wednesday, Dec. 28 at
8:00-9:00 PM, ET/PT on the CBS Television Network. During his
undercover journey, Scott visits four unsuspecting stores to
experience the candid reality of what happens at the store
level.
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“While undercover, I saw many opportunities that I wouldn’t have
been able to see otherwise. I heard so many great ideas to improve
processes for our store teams and I was also able learn how to
elevate the in-store experience for our customers,” Scott said
after the undercover process. “Moving forward, I plan to implement
many of these ideas into our stores. Getting to know our customer
on a more personal level will ultimately help grow our sales and
increase profitability for New York & Company.”
During the show on Dec. 28, Scott will be addressing questions
through the company’s Twitter account in real-time, giving fans and
customers a chance to learn more about New York & Company and
the CEO. He will be reminiscing and sharing personal thoughts of
his undercover experiences, as well as answering questions from
fans. Users can follow New York & Company on Twitter
@nyandcompany for more details and are encouraged to join the
conversation using #NYandCompany and #UndercoverBoss.
About New York &
Company
New York & Company, Inc. is a specialty retailer of women's
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing fashion that is feminine,
polished, on-trend and versatile. New York & Company, Inc.
helps its customers feel confident, put-together, attractive and
stylish by providing affordable fashion. The Company's proprietary
branded New York & Company® merchandise is sold through
its national network of retail stores and online
at www.nyandcompany.com. The Company operates over 400 stores
nationwide.
About “Undercover Boss”
“Undercover Boss” is a two-time Emmy Award-winning reality
series that follows high-level executives as they slip anonymously
into the rank-and-file of their own organizations. Each week, a
different leader will sacrifice the comfort of their corner office
for an undercover mission to examine the inner workings of their
operation.
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version on businesswire.com: http://www.businesswire.com/news/home/20161219006256/en/
Paul Wilmot CommunicationsNicolette Ficchi,
+1-212-206-7447NFicchi@paulwilmot.com
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