KRED KonaRed Corporation New (CE)

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On December 16, 2016 at a meeting of the Board of Directors (the 'Board') of KonaRed Corporation (the 'Company'), we appointed Mr. Richard N. Fischler as an additional director of the Company and expanded the Board to seven members. Mr. Fischler's appointment fulfilled a provision of the Securities Purchase Agreement executed with PCF Holdings Group, LLC on December 6, 2016 and no compensation agreement was executed, nor was any compensation provided to Mr. Fischler regarding his appointment.

Richard Fischler is the founder, CEO and President of Creative Flavor Concepts, Inc. ('CFC') and has over 14 years experience in the Flavor and Product Formulation industry. Prior to founding CFC in 2005, he held the position of Vice President, Marketing and Sales at Affinity Flavors, Inc. from 2002 to 2005. During the prior 18 years, Mr. Fischler worked in the Real Estate Advisory industry and held a series of senior level positions with Violy Byorum & Partners (New York, NY), PriceWaterhouseCoopers (New York, NY), Deloitte & Touche LLP (Los Angeles, CA and New York, NY), Kenneth Leventhal & Company (Los Angeles, CA), and Cushman & Wakefield (Los Angeles, CA). In 1986, Mr. Fischler received a BS Business Administration from the University of Southern California. We believe Mr. Fischler is qualified to serve on the Board because of his expertise in flavors and product formulation, which includes flavor application and process oversight for a variety of product types including beverage, supply chain oversight, and overall product knowledge.