TD Ameritrade Says 'Ask Alexa' for Stock Quotes and Market Updates
December 15 2016 - 9:00AM
Business Wire
New TD Ameritrade Skill Offers Financial Market
Data on Amazon's Voice-Enabled Virtual Assistant
TD Ameritrade1 is now bringing financial market updates and
securities quotes to retail investors using voice-enabled search
through Alexa, the Amazon virtual assistant. The new TD Ameritrade
app - called an Alexa 'skill' - is TD Ameritrade's latest tool in a
long-standing line of innovations aimed at providing investors
leading-edge access to the market.
Accessible by anyone who uses a physical Alexa-enabled device,
the TD Ameritrade skill provides quotes on more than 75,000
symbols, including stocks, mutual funds, exchange-traded funds and
3,800 indices, and covers all the major U.S. exchanges.
"Voice-enabled search and virtual assistants aren't the wave of
the future - they're part of today's lifestyle. We expect the trend
to build among those who want easy market access and updates," said
Vijay Sankaran, chief information officer for TD Ameritrade. "We'll
keep innovating to deliver the resources that investors want, in
the ways they want to receive them - it's one of the reasons we're
consistently ranked #1 by Barron’s for being the best broker for
novice and long-term investors, and in 2016 for usability."
Voice-enabled search is gaining momentum; in fact, as of June
2016, Google voice search queries were up 35 percent worldwide
since 20082. Launched in 2014, Amazon’s voice-enabled virtual
assistant Alexa uses cloud-based artificial intelligence to answer
spoken queries. The company allows third parties to add their own
voice-based commands through a skill, the name given to Alexa
apps.
How the TD Ameritrade Skill Works
The TD Ameritrade skill is available to everyone who has an
Alexa-enabled device, such as the Echo, Tap, Dot or Fire TV.
Consumers can visit the Alexa App and download the "TD Ameritrade
skill" to set it up. It can also be accessed by saying, “Alexa,
enable the TD Ameritrade skill,” to an Alexa-enabled device.
Once installed, users can verbally ask for quotes for all major
market symbols, or ask for a market update, and answers are
returned to them by their Alexa-enabled device. The TD Ameritrade
skill recognizes multiple variations on the way users ask for
information. For example:
- User says:"Alexa, ask TD Ameritrade for
the price of Amazon." or"Alexa, ask TD Ameritrade for the price of
A-M-Z-N."
- Alexa responds:"Amazon AMZN is trading
at $756.40, up 1.33%."
Alexa immediately responds with clear, intelligible responses
that provide exactly what the user requests with no extraneous or
unnecessary information. Ticker symbol information currently
reflects a 15-minute delay in pricing.
"Our relationship with Amazon is our first venture into this
space, and we expect our footprint will grow as technologies evolve
and these tools play a greater role in our daily lives," said
Sankaran.
Additional features and functionality of the TD Ameritrade skill
are already in development, including providing real-time quotes
and the ability for TD Ameritrade clients to access certain account
information.
For more information on the TD Ameritrade skill, visit
tdameritrade.com/alexa.
Amazon, Alexa, Amazon Echo, and Amazon.com and all related logos
are trademarks used under license from Amazon.com, Inc. or its
affiliates.
Past performance of a security, strategy or index is no
guarantee of future results or investment success.
For the latest TD Ameritrade news and information, follow the
Company on Twitter, @TDAmeritradePR.
View Complete 2016 Barron's Online Broker Review
Source: TD Ameritrade Holding Corporation
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (Nasdaq: AMTD) technology, people
and education to help make investing and trading easier to
understand and do. Online or over the phone. In a branch or with an
independent RIA. First-timer or sophisticated trader. Our clients
want to take control, and we help them decide how — bringing Wall
Street to Main Street for more than 40 years. An official sponsor
of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD
Ameritrade has time and again been recognized as a leader in
investment services. Please visit TD Ameritrade’s newsroom or
www.amtd.com for more information.
1 TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
/SIPC (www.SIPC.org)
2 2016 Internet Trends, Kleiner Perkins Caufield Byers, June
2016
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version on businesswire.com: http://www.businesswire.com/news/home/20161215005109/en/
TD Ameritrade Holding CorporationFor Media:Alyson Nikulicz,
201-755-4116Communications & Public
Affairsalyson.nikulicz@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor Relations &
Financejeffrey.goeser@tdameritrade.com
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