LOS ANGELES, Dec.13, 2016
/PRNewswire/ -- LiveIntent, the industry-leading platform for
people-based marketing and advertising delivered in content sent by
over 1400 premium publisher's email newsletters, and Rubicon
Project (NYSE: RUBI), which operates one of the largest advertising
marketplaces in the world, today announced a strategic alliance
under which LiveIntent's highly coveted email inventory will be
made available in an automated fashion in a newly established
private marketplace via Rubicon Project's leading Orders
technology. This alliance marks the first time that brands on
Rubicon Project's platform are able to reach and engage consumers
via email newsletters.
By integrating LiveIntent's people-based marketing and
advertising capabilities within Rubicon Project's private
marketplace, Rubicon Project customers can seamlessly reach 145
million unique people in the email sent by over 1400 brands and
publishers. This partnership will provide brands with the features
and functionality they need in order to seamlessly target, measure
and perform attribution analyses across devices.
"The email channel, like social media, allows precise
measurement and attribution across mobile and desktop. This is what
brands are looking for in a mobile-first world and explains the
success of people based marketing and advertising," said LiveIntent
Founder and CEO Matt Keiser.
"Advertising and marketing within emails sent by the 1400+
publishers leveraging our platform provides measurement and
attribution because of the very nature of the email address: the
message is linked to a real person, not a device. What happens
in-store can be tied to the activity of the email address. Combine
this with the fact that email is the #1 used app on mobile devices
and email remains the preferred way for brands to communicate with
customers in nearly every demographic, and it creates a perfect
match for the vast number of premium Rubicon Project marketers and
advertisers looking for the most effective channels to reach the
audiences they desire. As email has evolved from a way to send and
receive email to the way we identify ourselves online, so does its
role in marketing."
"As Rubicon Project continues to automate all forms of
advertising around the world, we are extremely excited to partner
with a leader like LiveIntent to bring the power and reach of our
global advertising marketplace to the email channel," said
Jay Sampson, Head of Strategic
Partnerships, Rubicon Project. "Email is an important channel that
allows marketers to reach the same consumer with consistent
messaging, irrespective of device. We look forward to providing the
tens of thousands of quality buyers on our platform the ability to
reach over 145 million unique users through LiveIntent each
month."
About LiveIntent
LiveIntent is a smarter way to market and advertise in email.
The LiveIntent platform helps over 1100 top brands deliver
marketing and advertising messages in logged-in media to over 145MM
unique, engaged people each month, in emails sent by over 1400 top
US publishers and brands to their loyal subscribers. LiveIntent was
recognized for the past three years as one of NYC's fastest growing
companies (by Crain's) and as one of America's Most Promising
Companies (Forbes 2015.) With the anonymized email address at the
center of its platform, LiveIntent and its Identity Graph provides
incremental reach to brands, in mobile inventory where brands are
struggling to reach their customers beyond Facebook and Twitter.
LiveIntent is now one of the largest people-based marketing
platforms in the world reaching over 145MM logged-in people and
also one of the first, having gone to market with the technology in
2010. LiveIntent is headquartered in NYC, with offices in
Austin, Berlin, Chicago, Copenhagen, Dallas, Detroit, Los
Angeles, San Francisco and
the UK, serving as home to 209 people and counting.
About Rubicon Project
Founded in 2007, Rubicon Project's mission is to keep the
Internet free and open and fuel its growth by making it easy and
safe to buy and sell advertising. Rubicon Project pioneered
advertising automation technology to enable the world's leading
brands, content creators and application developers to trade and
protect trillions of advertising requests each month and to improve
the advertising experiences of consumers. Rubicon Project is
a publicly traded company (NYSE: RUBI) headquartered in
Los Angeles, California.
Contact
For LiveIntent
Adam Berkowitz
646 326 6580
aberkowitz@liveintent.com
For Rubicon Project
Eric Bonach
310-207-0272
press@rubiconproject.com
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SOURCE LiveIntent