Award-Winning Actress Gabrielle Union to Debut Watch Collection on Evine
December 12 2016 - 2:16PM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
video commerce company (evine.com), today announced that it will
premiere Gabrielle Union for Invicta on December 16, a new watch
collection from one of Evine’s top-selling brands. The collection
is a close collaboration between Invicta and the award-winning
actress Gabrielle Union, and embodies the actress’ personal style
and unique point of view.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b5918ea7-a2ce-40d9-92ad-251d413aca9c
“For more than 15 years, Invicta has been a valued partner of
Evine’s and has played a crucial role in making us the watch
destination we are today,” said Bob Rosenblatt, Chief Executive
Officer at Evine. “That strong partnership, paired that with
Gabrielle’s 20-plus years gracing film and TV screens is the
perfect formula for expanding Evine’s watch business. Her influence
in the entertainment world and her sophisticated sense of style
will not only appeal to our current customer base, but also has the
potential to attract new viewers to discover what Evine has to
offer.”
“Fashion has always been an important part of my career and
something I continue to be passionate about. Collaborating with
Invicta on this collection not only gave me a fun outlet to express
my personal style, but also gave me the opportunity to share my
passion with women everywhere,” said Gabrielle Union. “I can’t wait
to share these timepieces with Evine’s viewers.”
Union is an acclaimed TV and film actress, most recently known
for her starring role on BET’s “Being Mary Jane,” as well as the
2016 films “The Birth of a Nation” and “Almost Christmas.” In
January 2017, Union will appear alongside Jamie Foxx and Michelle
Monaghan in the crime thriller, “Sleepless Night.” Union has won
multiple awards for her work, including a BET Comedy Award, Black
Reel Award and an Image Award.
Debuting December 16 at 7pm ET, the premiere of Gabrielle Union
for Invicta will feature four timepieces from the new collection,
including one exclusive style which won’t be available at other
retailers until January 8, 2017. Fashionable, sophisticated and
rich with Gabrielle’s personality, the designs showcase a number of
trendy elements, including crystal-studded bezels, rose gold case
and minimalist dial designs.
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228, Apple TV, Roku,
Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
To shop the Gabrielle Union for Invicta collection,
visit www.evine.com/gabrielle. For more information on Evine,
visit www.evine.com.
About Evine Live Inc. Evine Live
Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company
that offers a compelling mix of proprietary and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and on mobile. Evine reaches
approximately 87 million cable and satellite television homes 24
hours a day with entertaining content in a comprehensive digital
shopping experience.
About Invicta Watch Group Led by innovation and
nurtured with the consistency of quality and brand personality, the
forward thinking energy of The Invicta Watch Group continues its
brazen journey. The long held belief that supremely crafted
timepieces can be offered for modest sums is the founding principle
of Invicta and that ideology still resides at the core of all
Invicta creations. In setting a premise of exceptional standards,
Invicta maintains their objective by successfully satisfying
consumers and collectors alike at any price point.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
Media:
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800
Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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