HIIQ Health Insurance Innovations Inc

Page 4 of 7 Pages

Item 3.

If This Statement Is Filed Pursuant to §§ 240.13d-1(b), or 240.13d-2(b) or (c),

Check Whether the Person Filing is a:

Broker or dealer registered under Section 15 of the Exchange   

Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c).   

Insurance company as defined in Section 3(a)(19) of the 

Exchange Act (15 U.S.C. 78c). 

Investment company registered under Section 8 of the 

Investment Company Act of 1940 (15 U.S.C. 80a-8). 

An investment adviser in accordance with §240.13d- 

An employee benefit plan or endowment fund in accordance 

with §240.13d-1(b)(1)(ii)(F). 

A parent holding company or control person in accordance

with §240.13d-1(b)(1)(ii)(G).

A savings association as defined in Section 3(b) of the Federal

Deposit Insurance Act (12 U.S.C. 1813); 

A church plan that is excluded from the definition of an 

investment company under Section 3(c)(14) of the Investment 

Company Act of 1940 (15 U.S.C. 80a-3);

Group, in accordance with §240.13d-1(b)(1)(ii)(J). 

£

Page 5 of 7 Pages

If the percent of class owned, as of December 31 of the year covered by the statement,

or as of the last day of any month described in Rule 13d-1 (b) (2), if applicable, exceeds

five percent, provide the following information as of that date and identify those shares

which there is a right to acquire.

(b)

Percent of class:

Number of shares as to which such person has: 

(i)    Sole power to vote or to direct the vote:  

(ii)   Shared power to vote or to direct the vote:  

(iii)  Sole power to dispose or to direct the disposition of:  

 

Page 6 of 7 Pages

Item 5.

Ownership of Five Percent or Less of a Class

If this statement is being filed to report the fact that as of the date hereof the

reporting person has ceased to be the beneficial owner of more than five percent

Item 6.

Ownership of More than Five Percent on Behalf of Another Person.

If any other person is known to have the right to receive or the power to direct

the receipt of dividends from, or the proceeds from the sale of, such

securities, a statement to that effect should be included in response to this

item and, if such interest relates to more than five percent of the class, such

person should be identified.  A listing of the shareholders of an investment

company registered under the Investment Company Act of 1940 or the

beneficiaries of employee benefit plan, pension fund or endowment fund is not

required.

Not applicable.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security

Being Reported on by the Parent Holding Company.

Not applicable.

Item 8.

Identification and Classification of Members of the Group.

Not applicable.

Item 9.

Notice of Dissolution of Group.

Not applicable.

Item 10.

Certification.

By signing below I certify that, to the best of my knowledge and belief, the

securities referred to above were acquired and are held in the ordinary course of

business and were not acquired and are not held for the purpose of or with the

effect of changing or influencing the control of the issuer of the securities and

were not acquired and are not held in connection with or as a participant in any

transaction having that purpose or effect.

Page 7 of 7 Pages

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated this 9th day of December, 2016

Huber Capital Management, LLC

        Gary Thomas

        Principal, COO/CCO