PURCHASE, N.Y., Dec. 9, 2016 /PRNewswire/ -- PepsiCo (NYSE:
PEP) today announced LIFEWTR, a new premium bottled water that
fuses creativity and design to serve as a source of inspiration, as
well as hydration, to usher in a new era of thirst quenchers.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7997851-pepsico-lifewtr-premium-bottled-water
Available across the United
States beginning in February
2017, LIFEWTR is a purified water, pH balanced with
electrolytes added for taste. That clean, pure taste is enrobed in
a bottle that serves as a canvas for art and design and features
rotating label motifs created by emerging artists. The brand's
biggest equity – the label – will serve as a platform for emerging
and developing artists to be seen and discovered on a broad scale,
and their work will serve as a spark of creativity and dose of
inspiration and creative uplift.
Released in a series of three, and changing several times a
year, LIFEWTR designs will provide exposure for artists and
creatives from the worlds of graphic design, fashion, fine arts,
photography and more. LIFEWTR labels will provide an expansive
canvas for creatives to share their passions and make creativity
and inspiration accessible to all.
"Our LIFEWTR artists will turn the traditional bottle label into
a unique masterpiece that speaks to the creativity – and source of
creation – linked to the brand's core," said Brad Jakeman, President, Global Beverage Group –
PepsiCo, @bradjakeman. "LIFEWTR is a huge priority for us and an
exciting global big bet, and we've worked hard to make a premium
bottled water experience that combines the right mix of a clean,
pure taste with eye-catching packaging and an authentic connection
to the consumer. We can't wait to bring this brand to consumers
around the world, beginning with the
United States."
Series 1 label designs feature the captivating work of some of
the boldest and most transformative artists of today:
- MOMO – Most recognized for his vivid, large-scale
murals in public spaces, made with homemade and adapted tools, and
seen most notably in Jamaica,
Italy and the United States.
- Craig & Karl – With Craig based in New York and Karl in London, this transatlantic duo collaborates to
create bold work which communicates simple messages in a thoughtful
and humorous way.
- Jason Woodside – His large-scale works infuse optimism through
color and design and have appeared in New
York, Paris, Los Angeles and Sydney.
"We created LIFEWTR to be as inspirational as it is functional
and we're thrilled to introduce the brand into our growing and
diverse beverage portfolio," said Seth
Kaufman, Chief Marketing Officer – PepsiCo North America
Beverages, @sethakaufman. "We recently announced our renewed
Performance with Purpose goals and this is a prime example of this
vision coming to life as we continue to transform our portfolio to
offer top-selling beverage choices for every consumer lifestyle and
occasion."
LIFEWTR was announced today at the annual Beverage Digest Future
Smarts Conference in New York.
LIFEWTR will be available in two sizes: 700mL for a suggested
retail price of $2.06 and 1L for a
suggested retail price of $2.70. The
700ml bottle comes with a convenient sports cap. For more
information please visit www.LIFEWTR.com.
For images and video, please visit PepsiCo's Multimedia
Downloads page.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders. For
more information, visit www.pepsico.com.
For More Information Contact:
Alison LaFleur
PepsiCo
Alison.LaFleur@pepsico.com
914-767-1259
Alexandria Denti
Golin on behalf of PepsiCo
adenti@golin.com
212-373-6022
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SOURCE PepsiCo