MIDVALE, Utah, Dec. 8, 2016 /PRNewswire/ -- To further emphasize
the importance of a comprehensive savings strategy in setting
financial goals, Ally Bank, the
direct banking subsidiary of Ally Financial Inc., has introduced a
series of tools and content focused on helping consumers establish
savings priorities and develop a strategy for their financial
health through various life stages.
The 'How to Save With Us' resource is found on ally.com and
currently features three categories, starting out with beginning to
save and progressing through plans to meet the needs of families
and ultimately retirement. The sites contain information, tools and
savings options customized for specific milestones and events that
emphasize priorities a customer might consider to reach their
savings goals.
Ally has also redesigned its consumer blog, the Ally Community,
available at ally.com/do-it-right/, where those looking for
information to help improve their financial well-being can get a
financial perspective on current trends and join conversations that
are relevant to them. The community can be personalized to connect
readers with the articles and information that make the most sense
for them and the financial decisions they are facing.
"We established these 'How to Save With Us' pages and redesigned
our Ally community blog as part of our commitment to 'Do It Right'
for our customers and be advocates for their financial
well-being," said Diane
Morais, chief executive officer and president, Ally Bank. "It's important to offer a suite of
competitive products, but equally as critical that our customers
understand which product is best suited for their particular life
stage and needs at a point in time."
How to Save With Us
For those customers just starting
their savings plan, the Starting to Save webpage helps them
understand how to prioritize saving, and provides an emergency fund
calculator to help users calculate monthly expenses and determine
how much remaining income they should set aside for unexpected
costs such as medical bills or car repairs.
For customers in the family-building years, the Saving as a
Family webpage offers guidance on how to build a savings plan for
short-term expenses such as childcare, health insurance or a
vacation, and long-term savings goals for big life events like
buying a car or establishing a college tuition fund. Each page
provides customers with relevant tips in the tools. For example,
when saving for a vacation is identified as a priority, the user is
advised that the average vacation for a family of four is
$4,850, giving them real data to help
them plan for their goal.
The Planning for Retirement webpage helps determine if
retirement goals are on track. It lets users compare themselves to
"people like me" based on years to retirement, income, and
retirement savings to help them understand if they're with, in
front of, or behind the pack.
Each webpage provides information on Ally Bank products for consideration to reach
their goals and the features, including interest they can earn, for
each of those accounts.
Additional pages customized for specific life events, such as
home ownership and combining finances, will be added in the
future.
Millennials look to their bank as a partner
The Center
for Generational Kinetics recently conducted a study on behalf of
Ally Financial that showed that Millennials (the largest living
generation according to 2016 U.S. Census data) value their
relationship with their financial institution more than any other
generation.
The majority of Millennials (over 50 percent) consider financial
institutions as true partners, measured by offerings that help
Millennials reach their financial goals, including financial
education, retirement tools, wealth management tools and investment
offers.
Sixty-two percent of Millennials consider their primary
financial institution to be a financial partner, compared with 49
percent of Gen Xers and 48 percent of Baby Boomers. More than half
of Millennials say they would like to receive financial education
from their bank and just as many say it's important for their bank
to have financial education on its website.
In addition to the life event calculators, Ally Wallet
Wise is a free program with online courses and live events to
help people learn the basics of budgeting, credit, auto finance,
banking and investing.
"We see helping our customers, and the Millennial generation in
particular, plan for the future as an opportunity to transform the
banking industry from a simple means to save money to a trusted
resource in helping them reach their financial goals," said
Morais.
About Ally Financial Inc.
Ally Financial Inc. (NYSE:
ALLY) is a leading digital financial services company and a top 25
U.S. financial holding company offering financial products for
consumers, businesses, automotive dealers and corporate clients.
Ally's legacy dates back to 1919, and the company was redesigned in
2009 with a distinctive brand, innovative approach and relentless
focus on its customers. Ally has an award-winning online bank (Ally
Bank Member FDIC), one of the largest full service auto finance
operations in the country, a complementary auto-focused insurance
business, a growing digital wealth management and online brokerage
platform, and a trusted corporate finance business offering capital
for equity sponsors and middle-market companies.
The company had approximately $157.4
billion in assets as of Sept. 30,
2016. For more information, visit the Ally press room at
http://media.ally.com or follow Ally on Twitter:
@AllyFinancial.
Contact:
Cristi Vazquez
313-656-3817
cristianna.vazquez@ally.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/ally-bank-introduces-new-resources-designed-to-help-customers-develop-savings-strategies-for-various-life-stages-300375357.html
SOURCE Ally Financial