HONG KONG, Dec. 8, 2016 /PRNewswire/ -- 'All Aboard!'
Animoca Brands (ASX: AB1) and Mattel Inc. (Nasdaq: MAT) today
announced the global availability of Thomas & Friends™:
Read & Play, the subscription-based children's
entertainment and learning mobile app based on Mattel's popular
preschool franchise Thomas & Friends™.
Thomas & Friends: Read & Play is now available
for iPhone®, iPad® and iPod touch® on the App Store℠. It is also
available in Early Access on Google Play™ for Android™ devices.
Featuring Thomas the Tank Engine™, Gordon, James, Percy and other
characters from Thomas & Friends, the new app offers a
broad range of fun and educational content and activities delivered
in an interactive e-book format.
Thomas & Friends: Read & Play encourages
preschool children and emergent readers to learn in a Thomas-themed
environment. The app includes a range of e-books, videos, games,
creation tools and other educational or entertainment activities
that a child can enjoy alone or with parents or friends.
The app features well-loved characters like Thomas the Tank
Engine, Sir Topham Hatt, Cranky the Crane, Toby the Tram and many
other denizens of the island of Sodor. Thomas & Friends:
Read & Play provides children with a fun and interactive
learning experience based on material that they already love.
Thomas & Friends: Read & Play is available for a
subscription fee (US$ 4.99/month),
which unlocks access to all available content and all weekly
updates. A trial version is available free of charge.
Mattel and Animoca Brands partnered in May 2015 and have since published six mobile
games based on well-known Mattel brands, including Thomas &
Friends™, Ever After High™, Monster High™, and
Masters of the Universe™.
With the launch of Thomas & Friends: Read & Play,
Animoca Brands continues to diversify its product portfolio from
traditional freemium games to e-book products and subscription
services.
Download links, images, and trailer:
App Store:
https://itunes.apple.com/app/id1090320498
Google Play (Early Access):
https://play.google.com/store/apps/details?id=com.animocabrands.google.thomasWorld
Trailer: https://www.youtube.com/watch?v=QACXzCTr5jI
Screenshots:
http://www.animocabrands.com/thomas-friends-read-play-global-launch
Apple, the Apple logo, iPhone, iPod touch and iPad are
trademarks of Apple Inc., registered in the U.S. and other
countries. App Store is a service
mark of Apple Inc. Google Play and Android are trademarks of Google
Inc.
THOMAS & FRIENDS ©2016 Gullane (Thomas) Limited. ©2016
Mattel. All Rights Reserved. ® and ™ designate U.S. trademarks of
Mattel, except as noted.
About Animoca Brands
Animoca Brands (ASX:AB1) publishes globally a broad portfolio of
over 400 mobile games, including several titles based on popular
intellectual properties like Garfield, Thomas & Friends™, and
Doraemon. The company's games have been downloaded over 240 million
times. Visit www.animocabrands.com or follow us on Facebook,
Twitter or Google+.
About Mattel
Mattel is a creations company that inspires the wonder of
childhood. Our mission is to be the recognised leader in play,
learning and development worldwide. Mattel's portfolio of global
consumer brands includes American Girl®, Barbie®, Fisher-Price®,
Hot Wheels®, Monster High® and Thomas & Friends®, among many
others. Mattel also creates a wealth of lines and products made in
collaboration with leading entertainment and technology companies.
With a global workforce of approximately 31,000 people, Mattel
operates in 40 countries and territories and sells products in more
than 150 nations. Visit us online at www.mattel.com.
About Thomas & Friends™
Thomas the Tank Engine™ was created by a father for his son 70
years ago and today is enjoyed by families in more than 300
territories and in over 40 languages. The No.1 blue engine and his
friends invite children to enter a world of imagination through the
tracks of a train and the words of a story. Children embark on
adventures with their engine friends while experiencing timeless
life lessons of discovery, friendship and cooperation. Thomas &
Friends makes tracks to great destinations on PBS KIDS® in the US
and on Five's Milkshake! and Nick Jr in the UK and on CCTV in
China. Downloadable episodes are
available through iTunes. For more information about the world of
Thomas the Tank Engine™ and his friends, please visit
www.thomasandfriends.com.
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SOURCE Animoca Brands