Baozun Announces Pricing of Follow-on Public Offering of 6,000,000 American Depositary Shares
December 08 2016 - 8:34AM
Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the
leading brand e-commerce service partner that helps brands execute
their e-commerce strategies in China, announced that the follow-on
public offering of an aggregate of 6,000,000 American Depositary
Shares ("ADSs") by the Company and several selling shareholders
(the “Selling Shareholders”) was priced at US$12.25 per ADS. The
Company will issue and sell 3,000,000 ADSs and the Selling
Shareholders will sell an aggregate of 3,000,000 ADSs. Each ADS
represents three Class A ordinary shares of the Company.
In connection with this offering, the Selling Shareholders have
granted the underwriters an option, exercisable within 30 days from
the date of the final prospectus, to purchase up to an aggregate of
900,000 additional ADSs from the Selling Shareholders at the public
offering price of US$12.25 per ADS.
The proceeds to the Company, after deducting underwriting
discounts and commissions and estimated offering expenses payable
by the Company, will be approximately US$33.1 million. Baozun will
not receive any proceeds from the sale of the ADSs by the Selling
Shareholders. The underwriters of the offering are Credit Suisse
Securities (USA) LLC, Deutsche Bank Securities Inc. and China
Renaissance Securities (Hong Kong) Limited.
A registration statement relating to this offering has been
filed with, and declared effective by, the United States Securities
and Exchange Commission on December 7, 2016.
This press release does not constitute an offer to sell or a
solicitation of an offer to buy the securities described herein,
nor shall there be any sale of these securities in any state or
jurisdiction in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the
securities laws of any such state or jurisdiction. The securities
referred to herein have not been and will not be registered under
the applicable securities laws of any jurisdiction outside of the
United States of America.
This offering is being made only by means of a prospectus
forming a part of the effective registration statement. A copy of
the prospectus relating to this offering may be obtained by
visiting the SEC's website at www.sec.gov or by contacting,
- Credit Suisse Securities (USA) LLC, Attention: Prospectus
Department, One Madison Avenue, New York, New York 10010, by
calling 1-800-221-1037 or by email at
newyork.prospectus@credit-suisse.com;
- Deutsche Bank Securities Inc., Attention: Prospectus
Department, 60 Wall Street, New York, NY 10005, by calling
1-800-503-4611 or by email at prospectus.CPDG@db.com; or
- China Renaissance Securities (Hong Kong) Limited, Attention:
Prospectus Department, Units 8107-08, Level 81, International
Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong, by calling
+852 22871600 or by email at
hk.prospectus@chinarenaissance.com.
Safe Harbor Statement
This news release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates," "target,"
"going forward," "outlook" and similar statements. Such statements
are based upon management's current expectations and current market
and operating conditions, and relate to events that involve known
or unknown risks, uncertainties and other factors, all of which are
difficult to predict and many of which are beyond the Company's
control, which may cause the Company's actual results, performance
or achievements to differ materially from those in the
forward-looking statements. Further information regarding these and
other risks, uncertainties or factors is included in the Company's
filings with the United States Securities and Exchange Commission.
The Company does not undertake any obligation to update any
forward-looking statement as a result of new information, future
events or otherwise, except as required under law.
About Baozun
Inc.
Baozun is the leading brand e-commerce service partner that
helps brands execute their e-commerce strategies in China by
selling their goods directly to customers online or by providing
services to assist with their e-commerce operations. The Company's
integrated capabilities encompass all aspects of the e-commerce
value chain, covering IT solutions, store operations, digital
marketing, customer services, warehousing and fulfillment.
For more information, please visit http://ir.baozun.com
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Caroline Dong
ir@baozun.com
Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com
In U.S.
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@christensenir.com
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