Comcast Corporation and the U.S. Olympic Committee Announce Partnership
December 07 2016 - 12:00PM
Business Wire
Comcast to Use Team USA Marks and Flag-5
Olympic Rings for the Comcast, Xfinity, and Comcast Business
Brands
Comcast Corporation and the United States Olympic Committee
announced today that Comcast has signed an agreement to serve as an
Official Partner of the USOC through 2020, which includes the 2018
Olympic and Paralympic Winter Games in PyeongChang, South Korea,
and the 2020 Games in Tokyo.
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Comcast Corporation and the United States
Olympic Committee announced today that Comcast has signed an
agreement to serve as an Official Partner of the USOC through 2020,
which includes the 2018 Olympic and Paralympic Winter Games in
PyeongChang, South Korea, and the 2020 Games in Tokyo. (Graphic:
Business Wire)
“Bringing the Olympic and Paralympic Games to America is an
honor and a privilege, and I’m especially proud that our brand will
now be aligned with the Olympic rings in the U.S., the U.S.
teams themselves, and the qualities they represent,” said Brian L.
Roberts, Chairman and Chief Executive Officer of Comcast
Corporation. “Our entire company comes together – combining the
incredible storytelling of NBCUniversal and the technology of
Comcast – to deliver something truly special to millions of people.
Our new partnership with the USOC further extends our support of
Team USA, and we look forward to creating new and wonderful Olympic
experiences for years to come.”
“We are thrilled to welcome Comcast into the USOC family of
partners and know this relationship will have a significant impact
on the Olympic and Paralympic movements in the United States,” said
Scott Blackmun, USOC CEO. “Comcast’s support of the USOC, coupled
with an unparalleled ability to connect fans of Team USA with
engaging content, represents a great opportunity, and we can’t wait
to get started.”
For the Rio 2016 Olympic Games, NBCUniversal presented an
unprecedented 6,755 hours of programming across 11 linear networks
as well as on NBCOlympics.com and the NBC Sports app. NBCU’s
primetime presentation averaged a Total Audience Delivery of 27.5
million daily viewers, NBC won all 17 nights of primetime and
scored the most dominant Olympic Games on record versus
broadcast-network competition among key advertiser-coveted
demographics.
Comcast also built a Rio 2016 destination on its Xfinity X1
platform that combined all live TV and online streaming coverage —
along with athlete profiles, stats and on demand content — into one
integrated NBC Olympics dashboard that was searchable through
the X1 voice remote. As a result, live plus same- day Olympic
primetime ratings among adults 18-49 were 27 percent higher in X1
households than the rest of the country.
Comcast NBCUniversal holds the U.S. media rights to the Olympic
Games through 2032.
The agreement allows for the Team USA marks to be used in
advertising and marketing for the Comcast, Xfinity, and Comcast
Business brands and makes Comcast the official Internet, video
distribution, wireless, home security, and business services
provider for the 2018 and 2020 U.S. Olympic and Paralympic
teams.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is one of the nation's largest video,
high-speed Internet and phone providers to residential customers
under the XFINITY brand and also provides these services to
businesses. NBCUniversal operates news, entertainment and sports
cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts. Visit
www.comcastcorporation.com for more information.
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version on businesswire.com: http://www.businesswire.com/news/home/20161207005181/en/
Comcast CorporationJoel Shadle,
215-286-4675joel_shadle@comcast.com
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