Netflix finds more than 30 million members around the world
pair TV and movies
BEVERLY HILLS, Calif.,
Dec. 7, 2016 /CNW/ -- Frank and
Claire. Walt and Jesse. Pinot noir and caviar. Some things are
better together, and it turns out TV and movies are one of those
pairings. According to research from Netflix*, a new trend in
watching has emerged with more than 30 million Netflix members
around the world weaving film into their binge routines.
After finishing a series, a majority of Netflix members (59%)
take a pause, usually lasting three days, before committing to a
new show. During that break, more than half (61%) watch a movie to
keep the binge feeling alive, like pairing the whimsical The
Princess Bride to the delightfully quirky Unbreakable
Kimmy Schmidt or the criminally
comedic Horrible Bosses 2 to the dramatically comedic
Orange is the New Black.
"It's interesting that in this golden age of television, movies
are consistently in demand on Netflix," said Ted Sarandos, Chief Content Officer, Netflix.
"What we've come to figure out is that movies are really an
important part of people's viewing routines and complementary to
the way they watch and enjoy TV."
When looking globally into what movies most often followed some
of today's top series, interesting pairings emerged. After watching
House of Cards, some members moved to Beasts of No
Nation swapping politics for war, but keeping a narrative deft
with uncompromising and ruthless leaders. Key West and New York may not seem an obvious pair, but
stories that unearthed secrets and lies took members from the balmy
coast of Bloodline to the greed of Wall Street in The Big
Short. Vince Gilligan's
cinematic nod to Tarantino in Breaking Bad didn't go
unnoticed with watchers moving on to Pulp Fiction after Mr.
White bid his final adieu. Meanwhile, fast talking fans of
Gilmore Girls keep their pop culture references fresh with
Clueless and Mean Girls.
Members also turned to documentary films to fuel their
post-binge craving. After watching Narcos, viewers fueled their
cartel curiosity with Cartel Land and Narco Cultura.
Watchers of Marvel's Luke
Cage continued the pursuit for justice with 13TH
while fans of Black Mirror saw the real consequences of
technology in Hot Girls Wanted. Interestingly, while most
viewers of BoJack Horseman
trotted to stand-up specials, some took a break from the path of
self-destruction with a little self-help from Tony Robbins: I Am Not Your Guru.
An exception to this pattern - comedy. When watchers are in the
mood for a different entertainment rhythm they tend to choose
comedy as their series pair. This stands especially true for horror
series where viewers of the frightful most often turn to comedy
before moving to the next nailbiter. For instance, fans of
Stranger Things turned to Ghostbusters to help l'eggo
of the thrills while watchers of Scream traded serial
killers for serial laughs with Ride Along.
According to the research, here are some popular series-movie
pairings:
*Methodology:
Netflix analyzed the viewing data of over 86 million members
across more than 190 countries between January 2016 and October
2016. The research examined variation in member's viewing
patterns in relation to TV series and movies. In this research,
Netflix found when members switched from one series (completing all
seasons available) to another, 59% of the time they took at least a
one-day breather with a median gap of 2.5 days. During this
breather, 61% of those members watched a standalone title
(documentary, movie or stand-up special) before beginning the next
series. In total, 36% of all Netflix members demonstrate this
behavior. Members did not have to complete a series in a certain
amount of time in order to be included in the research. To
determine example series and movie pairs, Netflix analyzed more
than 100 TV series to identify which movies were paired most
frequently per market. The movie pairings do not equate to
viewership numbers.
About Netflix
Netflix (NASDAQ:NFLX) is the world's leading Internet
television network with over 86 million members in over 190
countries enjoying more than 125 million hours of TV shows and
movies per day, including original series, documentaries and
feature films. Members can watch as much as they want, anytime,
anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or
commitments.
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SOURCE Netflix, Inc.