NEW YORK, Dec. 7, 2016 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the performance marketing technology company, today
announced Kinetic Design, its patent-pending ad creation technology
that delivers visually stunning, on-brand ads that are contextually
optimized for every consumer and rendered in real-time without the
need to define ad sizes or layouts upfront. Each client's brand
identity and ad requirements are translated into a comprehensive,
machine-based framework that specifies the visual presentation,
allowing marketers to drive greater customer engagement, improve
reach, and achieve unmatched ad performance while maintaining brand
aesthetics across campaigns.
Kinetic Design offers a virtually unlimited range of
personalization with the ability to generate over 17 trillion
visual design variations. This enhanced creative capability is
offered in addition to Criteo's robust product recommendation
feature, which ensures ad content is also tailored to each
consumer's real-time shopping interest. Marketers are now
able to manage their message and brand experience across the entire
digital experience. Kinetic Design delivers both brand-inspired
design and unmatched ad performance by building each impression
around the consumer. In a test of 44 billion impressions conducted
by Criteo, Kinetic Design's advanced capabilities increased
advertising engagement and boosted sales by up to 15 percent.
"Kinetic Design allows marketers to achieve a strong brand
identity, while still seeing the unmatched performance on which we
have built our reputation," said Patrick
Wyatt, Senior Vice President, Product Management at Criteo.
"The combination of exceptional content and granular
personalization with new branding and design capabilities will
allow marketers to execute impeccable campaigns."
Unlike many competitors who rely on broad segmentation and
historical A/B testing, which can result in outdated
approximations, Criteo uses real-time insights to personalize every
impression for each individual consumer in a session. With this
launch, Kinetic Design is now available to all 13,000 Criteo
clients worldwide.
"Criteo's creative technology, Kinetic Design, delivers our
on-brand campaign messages while personalizing every ad-creative
for every consumer wherever they are, creating a positive
experience with our brand across every device," said Carla Greco, Marketing Executive, Made.com.
Kinetic Design is based on a foundation of three core
components:
- Composer: This powerful technology allows our creative
services teams to build a digital design framework for each client
based on their individual brand guidelines. This powerful design
framework scales to enable personalization to Criteo's 1.2 billion+
active monthly users while maintaining a consistent brand
representation.
- Real-Time Creative Optimization: Kinetic Design ensures
that each visual design is informed by consumer behavior. It
optimizes each ad based on real-time consumer insights and
contextual awareness by selecting the most relevant branded design
elements from the design framework built by Composer, enabling a
true one-on-one customer experience.
- Renderer: By eliminating ad-size or layout restrictions,
Renderer makes it possible to dynamically generate the most optimal
layout and fit any ad size on any publisher's inventory around the
globe. This gives marketers the unparalleled ability to reach
consumers instantly across Criteo's vast publisher network without
design delays.
Kinetic Design closes the marketing gap between function and
design. With the ability to deliver both highly personalized and
effective ads while maintaining a consistent brand image, marketers
will see a real impact in click-through rates, sales and bottom
line goals. To learn more visit
http://www.criteo.com/products/kinetic-design/.
About Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance
marketing at an extensive scale. Measuring return on post-click
sales, Criteo makes ROI transparent and easy to measure. Criteo has
over 2,200 employees in 30 offices across the Americas, EMEA and
Asia-Pacific, serving 13,000
advertisers worldwide and with direct relationships with 17,500
publishers. For more information, please visit www.criteo.com.
Media Contact:
Kenya
Hayes
k.hayes@criteo.com
(703) 589-7595
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SOURCE Criteo