HOFFMAN ESTATES, Ill.,
Dec. 6, 2016 /PRNewswire/
-- Sears Auto and DieHard®, America's most trusted* auto
battery brand, today introduced DieHard Edge Maintenance Plans and
DieHard 360° - services designed to provide peace of mind and
protect drivers' investments in their vehicles.
"Your vehicle is one of the largest investments you'll make,
second only to buying a home," said Brian
Kaner, president of Sears Auto. "That's why it's so
important to take care of it through regular maintenance. Earlier
this year, we introduced the first-ever DieHard tires. Now we're
expanding our product offering with the Diehard services: DieHard
Edge Maintenance Plans and DieHard 360º. The DieHard Edge
Maintenance Plans are designed to help our customers keep their
vehicles running longer by providing pre-paid, flexible plans at an
affordable price. The DieHard 360° vehicle assessment enables you
to sell or buy a used vehicle in a safe meeting place and receive
an unbiased, third-party evaluation. With DieHard 360°, we've
established a partnership with both CARFAX and SiriusXM, so our
customers will receive a full report and a two-month SiriusXM
subscription which provide added value, security and
entertainment."
DieHard Edge Maintenance Plan – Provides 36 months
or 45,000 miles, (whichever comes first) of covered maintenance
locked in at today's discounted prices (savings range from 25% to
40% off regular retail prices**), DieHard Edge is available in
three flexible plans:
Basic – Includes:
- Conventional Oil Change Plan $299.99 (Synthetic Oil Change Plan $599.99)
- Tire rotations
- Cabin and engine air filter replacement
- Performance snapshot featuring a computerized diagnostics check
and comprehensive visual inspection of key vehicle components
- Brake evaluation
Premium – Conventional Oil Change Plan $699.99 (Synthetic Oil Change Plan $999.99). Includes all Basic Plan service,
plus:
- Battery replacement
- Steering and suspension evaluation
- Alignment
- Brakes (pads, shoes and labor)
Elite – Conventional Oil Change Plan - $1099.99 (Synthetic Oil Change Plan $1,399.99). Includes all Basic and Premium Plan
services, plus:
- Tire replacement, installation
Plans subject to applicable tax.
All maintenance is performed by professional, certified
technicians. Maintenance plans are offered for 25% to 40% off** our
regular retail price.
- Road Hazard Protection – Entitles the purchaser to repair or
for replacement of a covered tire that becomes unserviceable due to
road hazards such as nails, potholes, etc. Sears Road Hazard
Plus is separate coverage issued by Sears when a tire is replaced
under the DieHard Edge Elite Plan. See Sears' associate for details.
DieHard 360º Vehicle Assessment
"Whether you're selling or buying a used vehicle, the Diehard 360º
Vehicle Assessment is a 120-point vehicle inspection available
exclusively at Sears Auto Center, that provides confidence," Kaner
said. "If you're selling a vehicle, DieHard 360º provides a
third-party assessment of your vehicle that can help with the
resale value. If you're buying a vehicle, it provides a safe
meeting place and an unbiased assessment of your vehicle's true
condition. And if you're maintaining an existing vehicle, it helps
eliminate the surprise and sting of unplanned services and expenses
down the road."
The DieHard 360º Vehicle Assessment, regular price $99.99 is available at an introductory price of
$49.99 and Includes:
- Performance snapshot with computerized diagnostics check and
comprehensive visual inspection
- DieHard service electrical system check
- Brake evaluation
- Steering and suspension evaluation
- Tire rotation
- Air conditioning system check
- Exhaust evaluation
- CARFAX Vehicle History Report
- Two-month SiriusXM subscription (on eligible vehicles)
The DieHard brand offers a wide range of automotive and alkaline
batteries, portable power products, phone cases, flashlights,
high-performance work boots, tires and more. In addition, Sears
Auto Center is the home of DieHard, trusted by generations of
American drivers to keep them on the road with a full range of
services and products. To learn more about the DieHard brand, visit
http://www.DieHard.com.
*Among American drivers
About DieHard Edge Maintenance Plans
Entire
terms and conditions of agreement are included in the Sears DieHard
Edge Maintenance Agreement; see your Sears Auto Center for
eligibility requirements and a copy of the agreement to review full
list of coverage, benefits, limitations, and exclusions. Services
cannot be redeemed after the coverage term expires. Pre-Paid
Maintenance coverage is provided and administered by AMT Warranty
Corp., P.O. Box 1009, Bedford, TX
76095, (866) 652-1847. AMT Warranty Corp. is a Sears-approved
provider but is not a related entity of Sears or Sears Auto
Centers.
**Savings comparison varies by parts, service, vehicle and/or
plan
For More Information visit searsauto.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way®, a social
shopping experience where members have the ability to earn points
and receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands
including Kenmore®, Craftsman®, and DieHard
-- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with
nearly 12 million service and installation calls made annually. For
more information, visit the Sears, Roebuck website at www.sears.com
or the Sears Holdings Corporation website at
www.searsholdings.com.
About Sears Auto Center
Sears Auto Center is a leading
provider of automotive maintenance and repair services and parts,
with more than 600 locations nationwide offering a full array of
passenger and light truck tires, including RoadHandler™, Michelin
and Goodyear; DieHard® batteries, Craftsman® auto accessories and
more. Sears has a long history as America's trusted place for car
care, having offered auto parts since 1905 and service since 1931.
Sears Auto Center offers customers convenient locations and hours –
open seven days a week, as well as an extensive menu of services.
Sears Auto Center is a division of Sears, Roebuck and Co. For more
information on Sears Auto Center please visit www.SearsAuto.com.
Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto
About the DieHard brand
Introduced in 1967, Sears
designed the original DieHard automotive battery to
produce 35 percent more usable starting power than other similar
batteries. Featuring a revolutionary tough, thin-walled case of
translucent polypropylene plastic, which was 50 percent thinner
than conventional black rubber-type battery enclosures, the
design's extra room meant bigger plates, more acid and extra
starting power. During testing, not a single failure was
reported in over 26,000 starts in temperatures ranging from
sub-zero to more than 100 degrees, hence the name "DieHard." See
more DieHard history and compelling "Battery Torture" video
at www.DieHard.com.
MEDIA CONTACT:
Larry
Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com
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SOURCE Sears, Roebuck and Co.