ICTV Brands, Inc. Retail Sales Grow Significantly Entering the Holiday Season
December 06 2016 - 8:00AM
Marketwired
ICTV Brands, Inc. Retail Sales Grow Significantly Entering the
Holiday Season
WAYNE, PA-(Marketwired - Dec 6, 2016) - ICTV Brands, Inc.
(OTCQX: ICTV) (CNSX: ITV), a digitally focused, direct response
marketing and branding company specializing in the health, wellness
and beauty sector, today announced significant growth in sales of
its flagship product DermaWand entering the holiday season.
E-commerce is a key component of ICTV Brand's omni-channel
strategy to become a dominant and uniquely positioned consumer
product platform company. Throughout 2016, the company has worked
diligently to establish e-commerce relationships beyond Amazon and
Bed, Bath & Beyond with additional top retailers in North
America. These include Kohl's, Costco Canada, Walmart, JCPenny and
CVS. During the recent Thanksgiving holiday sales period, these
relationships delivered strong year-over-year results for the
company driving 750 units sold for the week of Thanksgiving
compared to 276 units sold the previous year. Walmart in particular
selected DermaWand out of thousands of beauty products to be
showcased on their Black Friday shelf. DermaWand continued this
momentum through Cyber Monday with some retailers reporting over
100 units sold on that day alone.
These e-commerce retail sales were supplementary to the direct
to consumer sales driven through DermaWand.com. As a result, the
team's digitally focused strategy not only increased sales through
retail partners but it also more than doubled the direct to
consumer sales for the week of Thanksgiving, compared to last
year.
Richard Ransom, President of ICTV Brands, stated, "We are
extremely happy with the early holiday sales data and the expanded
retail reach DermaWand has achieved this year. Breaking into retail
was necessary to further build the strong DermaWand brand and as a
result, November has been the most profitable month for North
America sales in over 2 years. Over the longer term, we expect
these retail relationships to play an important role in the
company's platform growth strategy, as scalable distribution
partners for ICTV Brands' growing portfolio of licensed or
proprietary consumer products."
ICTV Brands, Inc. ICTV Brands, Inc. sells various health,
wellness and beauty products through an omni-channel distribution
strategy. ICTV utilizes a distinctive marketing strategy and
omni-channel distribution model to develop, market and sell
products through direct response television (DRTV),
Internet/digital, e-commerce, international third party
distributors, live television shopping and retail. Its products are
sold in the North America and are available in over 65 countries.
Its products include DermaWand, a skin care device that reduces the
appearance of fine lines and wrinkles, and helps improve skin tone
and texture, DermaVital, a professional quality skin care line that
effects superior hydration, the CoralActives brand of acne
treatment and skin cleansing products, and Derma Brilliance, a
sonic exfoliation skin care system which helps reduce visible signs
of aging, Jidue, a facial massager device which helps alleviate
stress, and Good Planet Super Solution, a multi-use cleaning agent.
ICTV Brands, Inc. was founded in 1998 and is headquartered in
Wayne, Pennsylvania. For more information on our current
initiatives, please visit www.ictvbrands.com.
Forward-Looking Statements Forward-Looking Statements. This
press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended
(the "Exchange Act") (which Sections were adopted as part of the
Private Securities Litigation Reform Act of 1995). Statements
preceded by, followed by or that otherwise include the words
"believe," "anticipate," "estimate," "expect," "intend," "plan,"
"project," "prospects," "outlook," and similar words or
expressions, or future or conditional verbs such as "will,"
"should," "would," "may," and "could" are generally forward-looking
in nature and not historical facts. These forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause the Company's actual results, performance
or achievements to be materially different from any anticipated
results, performance or achievements. The Company disclaims any
intention to, and undertakes no obligation to, revise any
forward-looking statements, whether as a result of new information,
a future event, or otherwise. For additional risks and
uncertainties that could impact the Company's forward-looking
statements, please see the Company's Annual Report on Form 10-K for
the year ended December 31, 2015, including but not limited to the
discussion under "Risk Factors" therein, which the Company has
filed with the SEC and which may be viewed at
http://www.sec.gov.
Contact Information Rich Ransom Ransom@ictvbrands.com
484-598-2313 Ernest P. Kollias Jr. Kollias@ictvbrands.com
484-598-2300 Ext. 318