Great Basin’s Sandra Nielsen Named a 2016 Woman Worth Watching by Profiles in Diversity Journal
December 06 2016 - 7:30AM
Great Basin Scientific, Inc. (OTCQB:GBSN), a molecular diagnostics
company, announced today that Sandra Nielsen, senior vice president
of sales, marketing and human resources, has been named a recipient
of this year’s Women Worth Watching Awards® by Profiles in
Diversity Journal. Dedicated to promoting and advancing diversity
and inclusion in the corporate, government, nonprofit, STEM, and
higher education sectors, Profiles in Diversity Journal recognizes
and celebrates women in leadership through this annual awards
program, now in its fifteenth year. Winners of the Women Worth
Watching Awards include exemplary women that lead Fortune 500
companies, drive the growth of new markets, launch new business
ventures and contribute to the development of further generations
of women leaders.
“Time and time again, Sandra has demonstrated her expertise as a
leader, overcoming every challenge thrown her way while
consistently strengthening our sales, marketing and human resources
operations,” said Ryan Ashton, co-founder and Chief Executive
Officer of Great Basin Scientific. “Sandra continues to be a core
asset to Great Basin as we build on our momentum, grow our business
and transform the standards of patient care and treatment through
molecular diagnostics.”
In 2010, Ms. Nielsen joined Great Basin as vice president of
marketing. Since then, her leadership responsibilities have
expanded to include customer support and human resource functions,
and in 2014, Ms. Nielsen was appointed acting vice president of
sales. Great Basin went on to nearly triple its customer base under
her sales leadership while launching three new products, reducing
the sales cycle from 45 days to 16 days, increasing the customer
win rate from 75 percent to 91 percent, and improving the sales
cycle by 143 percent. Ms. Nielsen, who was promoted to her current
role in April 2016, has played a key role in strategic business
planning processes, product development and customer retention
strategy, and corporate branding and messaging. In leading the
Company’s HR function, she has helped establish policies and
procedures that promote Great Basin's core values and corporate
culture internally.
In January 2016, Ms. Nielsen was also honored with a Utah
Business Magazine Sales & Marketer of the Year award.
To read the full profile of Ms. Nielsen by Profiles in Diversity
Journal, click here.
About Great Basin ScientificGreat Basin
Scientific is a molecular diagnostics company that commercializes
breakthrough chip-based technologies. The Company is dedicated to
the development of simple, yet powerful, sample-to-result
technology and products that provide fast, multiple-pathogen
diagnoses of infectious diseases. The Company’s vision is to make
molecular diagnostic testing so simple and cost-effective that
every patient will be tested for every serious infection, reducing
misdiagnoses and significantly limiting the spread of infectious
disease. More information can be found on the company’s website at
www.gbscience.com.
Forward-Looking Statements This press release
includes forward-looking statements regarding the Company’s
continuing business efforts related to its products, including but
not limited to, statements regarding customer growth and
salesperson efficiency. Forward-looking statements involve risk and
uncertainties, which could cause actual results to differ
materially, and reported results should not be considered as an
indication of future performance. These risk and uncertainties
include, but are not limited to: (i) our limited operating history
and history of losses; (ii) our ability to develop and
commercialize new products and the timing of commercialization;
(iii) our ability to obtain capital when needed; and (iv) other
risks set forth in the Company’s filings with the Securities and
Exchange Commission, including the risks set forth in the company’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2015 and Quarterly Report on From 10-Q for the quarter ended
September 30, 2016. These forward-looking statements speak only as
of the date hereof and Great Basin Scientific specifically
disclaims any obligation to update these forward-looking
statements, except as required by law.
Media Contact:
Nirav Suchak
ICR
646.277.1257
Nirav.Suchak@icrinc.com
Investor Relations Contact:
Betsy Hartman
Great Basin Scientific
385.215.3372
ir@gbscience.com