CANTON, Mass., Dec. 5, 2016 /PRNewswire/ -- U.S. hockey
fans have a new reason to cheer this season, as Dunkin' Donuts and
the National Hockey League announced a multi-year agreement today,
making Dunkin' Donuts the official U.S. coffee, donut and breakfast
sandwich of the NHL®. The partnership, which marks Dunkin' Donuts'
first national sports league partnership, will officially launch
during the 2017 Bridgestone NHL Winter Classic® outdoor game in
St. Louis on January 2, 2017.
As part of the deal, Dunkin' Donuts will be prominently featured
at several of the NHL jewel events, including the NHL Winter
Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL's
year-long Centennial celebration. Dunkin' Donuts will be included
in advertising, LED Signage and jumbotron displays, as well as
on-site activations at each jewel event.
Dunkin' Donuts also will have significant presence across NHL's
broadcast and digital platforms in the U.S. Additionally, Dunkin'
Donuts has a multi-million dollar partnership with NBC Sports that
will include custom in-game features and dasherboard visibility, as
well as advertising across broadcast, digital and social media
channels beginning January 2 and
continuing throughout the NHL season.
New York Rangers captain Ryan
McDonagh and Boston Bruins center David Backes will join Dunkin' Donuts as
national brand spokespersons. McDonagh and Backes will be featured
in a series of advertisements, along with U.S. Women's Team Captain
and star of the Boston Pride, Meghan
Duggan.
"As the NHL celebrates its Centennial year, we are thrilled to
be partnering with such an iconic league, giving our fans many more
opportunities to engage with their favorite hockey teams," said
Tom Manchester, Vice
President, Field Marketing, Dunkin' Brands. "NHL fans, much like
Dunkin' Donuts fans, are some of the most loyal, energetic and
passionate fans around. Dunkin' Donuts' coffee, donuts and
breakfast sandwiches are sure to keep hockey fans running
throughout the season."
"This groundbreaking deal, marking the NHL as the first
professional sports league partner for Dunkin' Donuts, reflects the
power and reach of the NHL brand and our ever-growing fan base,"
said Dave Lehanski, Senior Vice President, Business
Development & Global Partnerships, NHL. "Dunkin' Donuts'
coffee, donuts and breakfast sandwiches are synonomous with hockey
at all levels - whether you're a hockey fan, parent, or player.
We're excited and proud to welcome Dunkin' Donuts to our NHL
family, and look forward to working together to engage hockey fans
all across the country."
Dunkin' Donuts will also offer special NHL team logo donuts for
a limited time throughout the season at participating U.S.
restaurants in select markets.
Prior to launching a league-wide partnership with the NHL,
Dunkin' Donuts has maintained a proud history of local partnerships
with several prominent NHL franchises including the Boston Bruins,
Chicago Blackhawks, Nashville Predators, New York Rangers,
Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning and
Washington Capitals. As a result of Dunkin' Donuts'
partnership with the NHL in the U.S., the Anaheim Ducks, Arizona
Coyotes, Colorado Avalanche, Dallas
Stars, San Jose Sharks and St. Louis Blues have joined the
brand's roster of local NHL team sponsorships. In December 2015, Dunkin' Donuts became the first
official corporate sponsor of the new National Women's Hockey
League (NWHL) and entered into a partnership with USA Hockey that includes designation as the
Official Coffee Shop of the U.S. Women's National Team in
February 2016.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts), Instagram
(www.instagram.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
To learn more about the National Hockey League visit www.nhl.com
or follow on Facebook (www.facebook.com/NHL), Twitter
(www.twitter.com/NHL) or Instagram (www.instagram.com/nhl)
NHL, the NHL Shield and the word mark NHL Winter Classic are
registered trademarks and the NHL Winter Classic logo, NHL All-Star
logo, and NHL Stadium Series name and logo are trademarks of the
National Hockey League. NHL and NHL team marks are the
property of the NHL and its teams. © NHL 2016.
All Rights Reserved.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 10 years running.
The company has more than 12,000 restaurants in 45 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, will
celebrate its Centennial anniversary in 2017. The year-long
celebration will pay tribute to 100 years of NHL hockey by honoring
the past, commemorating the present, and celebrating its future. In
2017 the League will also celebrate 125 years of the most revered
trophy in professional sports – the Stanley Cup®. Comprised of 30
Member Clubs, the NHL is represented by players from more than 20
countries across team rosters. Each year, the NHL entertains
hundreds of millions of fans around the world. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including NBC/NBCSN in the U.S.,
Sportsnet and TVA in Canada,
and Viasat in the Nordic Region. The NHL reaches fans worldwide
with games available online in every country including via its live
and on-demand streaming service NHL.TV™. Fans are engaged across
the League's digital assets on mobile devices via the free NHL®
App; across nine social media platforms; on SiriusXM NHL Network
Radio™, and on NHL.com, available in eight languages and featuring
an enhanced statistics platform powered by SAP, providing the
definitive destination for hockey analytics. The NHL is committed
to giving back to the community through programs including: Hockey
is for Everyone™ which supports nonprofit youth hockey
organizations across North
America; Hockey Fights Cancer™ which raises money and
awareness for hockey's most important fight; NHL Green™ which is
committed to the pursuit of sustainable business practices; and a
partnership with the You Can Play Project, which is committed to
supporting the LGBT community and fighting homophobia in sports.
For more information, visit NHL.com.
Contact:
Michelle
King
Dunkin' Brands
781-737-5200
Michelle.King@dunkinbrands.com
Nirva Milord
NHL
212-789-2123
nmilord@nhl.com
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