HOUSTON, Dec. 2, 2016 /PRNewswire/ -- Just shy of its
70th anniversary, landmark, Texas-based cafeteria chain, Luby's, is
celebrating the milestone, along with its famed Mac & Cheese,
in a new and exclusive partnership with H-E-B stores around the
state. Beginning on December 5, fans
of the classic dish, which has remained relatively unchanged since
hitting the Luby's line in the 1940s, will now be able to dig in to
the original, as well as a signature jalapeno version with diced
red peppers, on demand.
Approximately 270 H-E-B locations will stock the two varieties
in the freezer aisle. Each 40 oz., family-size packed is priced at
$6.95 each and contains about five
mouth-watering servings.
According to Peter Tropoli, Chief
Operating Officer of Luby's, Inc., "We're incredibly excited to
embark on our first retail engagement with a brand that shares such
a similar background and connection to the communities where it
operates. The opportunity to bring our home cooking into so many
homes is a truly wonderful way to enter our eighth decade of
business."
The dynamic duo of iconic Texas-born brands, is already at work on the
next extension of this relationship and anticipate an early 2017
launch of another Luby's favorite: a fried fish entree
affectionately known as "square fish" by aficionados.
"We're thrilled that two Texas
traditions are joining together to make Luby's famous Mac &
Cheese available exclusively at H-E-B stores," said Scott McClelland, President H-E-B Houston
Division. "This iconic dish is beloved by Texans, and we are
honored to help bring it to dinner tables across the state."
Luby's prides itself in being the most innovative cafeteria
company in America. Hallmarks of the chain include
made-from-scratch comfort food and inviting, neighborhood-centric
restaurants that appeal to a wide range of customers thanks to
their focus on quality, value and convenience.
About Luby's, Inc.
Luby's, Inc. (NYSE: LUB) operates
restaurants under the brands Luby's Cafeteria, Fuddruckers and
Cheeseburger in Paradise and
provides food service management through its Luby's Culinary
Services division. The company-operated restaurants include 91
Luby's Cafeterias, 74 Fuddruckers restaurants, eight Cheeseburger
in Paradise full service
restaurants and bars and one Bob
Luby's Seafood Grill. Its Luby's Cafeterias are located
primarily in Texas. In addition to
the company-operated Fuddruckers locations, Luby's is the
franchisor for 112 Fuddruckers franchise locations across
the United States (including
Puerto Rico), Canada, Mexico, Panama, Italy, Colombia and the Dominican Republic. Luby's Culinary Services
provides food service management to 23 sites consisting of
healthcare, higher education and corporate dining locations.
About H-E-B
H-E-B, with sales of more than
$23 billion, operates more than 380
stores in Texas and Mexico. Known for its innovation and community
service, H-E-B celebrated its 110th anniversary in 2015. Recognized
for its fresh food, quality products, convenient services, and a
commitment to environmental responsibility and sustainability,
H-E-B strives to provide the best customer experience at everyday
low prices. Based in San Antonio,
H-E-B employs more than 96,000 Partners in Texas and Mexico and serves millions of customers in
more than 300 communities. For more information, visit heb.com.
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SOURCE Luby's